On Friday 1 November 2019, World Vegan Day, we're calling on the British public to go vegan for 24 hours and help save the planet.
Join thousands of others across the UK, and around the world, in choosing vegan! Try it for one day for the good of animals, your health and the environment!
When it was founded in 1994, Viva! started campaigning on the environment, warning that livestock farming is destroying the Earth. Pick any of the most threatening environmental problems, we said, and you will find farmed animals at the heart of it.
It was not that we were clairvoyant but that there was a mountain of science available even then to show that the animals used to produce meat, dairy and leather were responsible for a devastating loss of forests, the unrelenting spread of existing deserts and the degradation of fertile land into lifeless dust. read more
55 billion animal slaughtered last year
Here’s the cost – devastation of the global environment and a threat to our children’s future. But don’t take Viva!’s word for it.
“Livestock’s contribution to environmental problems is on a massive scale. The impact is so significant that it needs to be addressed with urgency.” United Nations Food and Agriculture Organisation 2006
Think of almost any environmental catastrophe and you’ll find livestock at the heart of it.
You can end your part in this destruction right now, today, with one simple decision.
What can I do?
The best way to end the suffering of animals and go green is to go vegan - or at least start in that direction. We can help you do just that.
Please also consider a donation to help us continue to expose animal abuse and fight for a greener tomorrow. If you like what Viva! does and want to become part of our work why not join today?