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Everyday slavery

Everyday slavery

Have you ever wondered what a cattle auction’s like? I’m guessing the answer is ‘no’- simply because they take place in secluded places, great big halls far from our ‘normal’ life and most of us don’t know anything about their existence. So I decided to pay...
Meat Myths

Meat Myths

Can meat be part of a healthy diet? Do vegans miss out? Why do some go back to eating meat? What are the environmental and ethical issues? Should we eat meat? Twelve per cent of UK adults are vegetarian or vegan, one in eight meat-eaters would like to eat less meat1 and the meat-free food market is...
The French Paradox Puzzle and the Magic Bullet

The French Paradox Puzzle and the Magic Bullet

Apparently it is now cheese that is responsible for the French Paradox Puzzle rather than red wine! This revelation has made the headlines in the national press and of course is doing the rounds on social media. It refers to a small-scale Danish study funded by the large farmer-owned dairy company...
Why I'll Always be Vegan.

Why I'll Always be Vegan.

IN THE DEAD OF NIGHT I don’t find investigating factory farms easy. It does not matter how many times I have clambered over fences in the thick of night drawing towards some ominous concrete ugliness, I always feel a sickness in the pit of my belly. It’s not just the thought of...
Viva! virtually destroyed the trade in ‘exotic’ meats in Britain 15 years ago, as many of you will remember. Supermarkets tripped over themselves to clear their shelves of dead wildlife but unfortunately, one of them has again raised the spectre of wildlife being put up for sale. We are...
Heston dumps foie-gras cruelty
By Justin Kerswell, Campaigns Manager
Chickens have long been maligned as ‘stupid’ animals; scientists, however, now say that chickens are smart with advanced thinking skills – able to plan ahead, communicate precise information and feel empathy. By Juliet Gellatley, founder & director, Viva! (BSc Zoology)...
It’s become a national sport to trash politicians but Kerry McCarthy shows that conscience and concern are still alive and that honour is not dead. Tony Wardle talks to Kerry McCarthy, vegan Labour MP for Bristol East...

Viva! victory as Heston says “Au revoir” to foie-gras

Wednesday, April 1, 2015

Celebrity chef takes cruelty off the menu

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Viva! team Juliet Gellatley, Andy Cox, Rhiannon Buck, Veronika Charvatova, Ash George and Rose Alexander are mad! Mad about animals and saving our natural world! They are risking the freezing cold waters of Lake Windermere in the Lake District to raise funds for Viva!’s campaigns. Despite...
As people eat less pork, beef and lamb – red meat – the sales of white meat increase with the belief that it is healthier. Not true – as a VVF report reveals...
Every two minutes someone has a heart attack or stroke in the UK. Heart disease is the biggest killer in our country, with one in four men and one in six women dying from it. Yet heart expert Dr Caldwell B Esselstyn told me:
His name is Allan Conway but you’ve probably never heard of him. I hadn’t until he strolled into our Liverpool Incredible Veggie Roadshow. Allan is a hero! His story is diminished not one jot by being 25-years old and it has never been told until now...
Us Brits are big on committees and reports. Whether it’s a war, too few widgets or an epidemic of halitosis, we form a committee to investigate it – and then ignore the committee’s findings. Simple!...
Make-up, cosmetics and hair care products, which weren’t hiding nasty animal ingredients or tested on poor defenceless creatures in laboratories, used to be hard to find. And when you did lay your hand on any, quite often they cost a small fortune...
Never thought I’d say it but I’ve got lulled into football – and through an unlikely source, my stomach! Forest Green Rovers, based in Gloucestershire, are a Blue Square Premier club whose chairman is on an eco mission. Dale Vince, vegan, founder and CEO of Britain’s only...
Viva! and our sister organisation the VVF will be spreading the truth about dairy to consumers on the streets – both the adverse health consequences and the impact on cows that are literally milked to death...
The Government has announced two trial badger ‘cull’s’ in England to be carried out in the West of England this autumn. Even on its best estimate, annihilating 70 per cent of badgers will reduce the incidents of TB in cattle by just 16 per cent over nine years. Blame for the other...
Confinement, mutilation, squalor, threats and violence – it’s all in a day’s work on the British pig farm we daringly investigated a few months back. And we’ve seen enough of them to know that what we found is not unusual, in fact it’s very much the norm...
AMAZING MEDIA COVERAGE, 3,325 people taking the January vegan challenge and millions of others reading positive things about veganism for the first time ever. Result! Veganuary founder, Matthew Glover, working with Viva!, was excited by the success, saying: “We’ve been overwhelmed by...