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Latest updates

Investigation: Springate Farm, Danbury, Essex

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Christmas Blackberry Crumble-revel in fruity festivity!

Christmas Blackberry Crumble-revel in fruity festivity!

Now we are in the depths of winter and heading into the darkest nights, what better than to revive some succulent black berries foraged at the end of the summer, when the trees were still green and the hedgerow heavy with bounty.
“Another bloody vegan!”

“Another bloody vegan!”

I was sat in the bar close to my home and one of my neighbour’s fumed up to me, she had morphed into the Welsh dragon. Nostrils flaring and when she spoke, words as furious as fire flamed out of her. I was shocked at her anger but remained still. The source of the vitriol? I had ‘made...
Save lives Christmas! Our turkey door-drops are incredibly popular – and this year we have a brand new leaflet asking people to choose kind this festive season. Just click on the link below and we’ll send you a pack of 100 leaflets to give to friends, pop in Christmas cards or door-drop...

What are we going to do now we’re respectable?

Media man, punk-bred John Robb In the past decade, veganism has gone from some kind of weird Druidic cult to wam bam mainstream – almost respectable...

A turkey is for life… not Christmas

Once upon a time, middle class people would ‘oooh’ and ‘aaah’ at a roast goose in the centre of their Christmas dining table. For the working class it was a chicken. And then something happened and everyone fell in love with turkey meat...
Veronika Powell no longer needs her fromage fix and gives some helpful advice on kicking the habit
Juliet Gellatley gives a touching explanation of why Viva! launched its new campaign
When you’re 14, changing the world might seem like a far-off pipe dream. Not for Lucy Cavanagh, vegetarian and hen-rescuing teen from Sheffield. Her aim was to end the sale of eggs from caged hens in all UK supermarkets...
We are so proud of Viva! supporters who took to the streets on the Weekend of Action for hens!
Soldier Soldier… Tony Wardle meets a Royal Marine Commando and talks to him about warfare, compassion and spiritual enlightenment...
Free-range egg farm exposè reaches thousands in Metro! Viva!’s undercover investigation at a free-range egg farm in Lincolnshire has been featured in both the Metro and local press today , reaching thousands of people. Many of whom may believe ‘buying local’, means ‘...

Investigation: Rowbottom Farm, Spalding

Rowbottom Farm is based in Spalding, Lincolnshire, and it supplies local businesses with free-range and barn eggs....

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Juliet Gellatley, Viva!’s founder and director, is interviewed tonight on S4C about why Britain’s egg industry is cracked – and the answer is to go vegan. This in light of undercover footage showing awful conditions at a farm that supplied eggs to Tesco and Asda stores across...

Viva! survey: Millions of people have no idea how their food is produced

Monday, November 14, 2016

Viva! survey: Millions of people have no idea how their food is produced

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HONEY – more hype than new hope!

HONEY – more hype than new hope!

It is claimed that honey can prevent, treat and cure all manner of ailments to from acne to worms! But how much is true and how much is hype?
WATCH VIVA! GO UNDERGROUND ON WORLD EGG DAY!

WATCH VIVA! GO UNDERGROUND ON WORLD EGG DAY!

Viva!’s exciting, high-speed tube action last week for World Egg Day was met with a surprised but overwhelmingly positive response by London commuters going about their daily business. Our new footage taken over the course of a year - and informative leaflets meant that commuters were left in...
Pig in Heaven

Pig in Heaven

I recently had the chance to visit Facebook celebrity WeeWee the Pig , who fell off a truck last winter and landed at Poplar Spring Animal Sanctuary , where he now leads the life all pigs should lead: happy, safe, and loved.
Making (very tasty vegan) hay while the sun shines!

Making (very tasty vegan) hay while the sun shines!

As it’s been such lovely weather here in the South West recently, it reminded me of an amazing garden party we had earlier in the summer that I thought I’d share – you never know, with this Indian Summer you might be able to recreate some of these amazing dishes!...
Embracing my inner Chai

Embracing my inner Chai

For me, this chocolate chai desert is one of the best vegan recipes I’ve come across so far. If you like rice pudding or semolina, you’ll love this as it’s a beautifully creamy and super easy desert that’s guilt free!...