Viva! took the plight of laying hens to high streets this Easter!
Thirty-six million laying hens were very much at the forefront of our minds this Easter. We took our innovative six-foot display boards to three major cities - Bristol, London and Birmingham - to urge consumers to stop for a minute and reflect on the lives of the animals producing what is commonly believed to be a harmless ‘product' - eggs. We also took the findings of our year-long investigation of the egg industry to the masses in virtual reality. You can read about it in our report, 'Laying Hens: The Inside Story'.
The response to our events in the three cities was outstanding. We met vegetarians who pledged to go egg-free after watching our footage, as well as meat-eaters who had no idea that hens were farmed in this way. Many people were shocked that, to this day, laying hens remain in cages.
For more information on our campaign for 36 million laying hens, visit www.viva.org.uk/cracked.