Viva! reviews Land of Hope and Glory
The latest vegan documentary created by Viva! supporter Earthling Ed, is out now!
Earthlings, Cowspiracy and Forks Over Knives have been the trio of vegan films that have long held their place as the most influential films from the vegan movement that educate and inspire carnists and vegetarians to make the leap to veganism.
All these films have been produced in the U.S, however, which leads some people to deny the truth about the realities of U.K factory farming. This combined with misleading marketing messages from government and industry has enabled them to believe that the U.K has the best animal welfare standards in the world, up until now.
Created by animal rights organisation Surge, with vegan activist Ed Winters at the helm, there is a new film on the block which hopes to set the record straight. Land of Hope and Glory shows the public the truth behind UK factory farming and provides viewers with a harrowing insight into a total of around 100 UK factory farms. The film has come at a time when Viva! has again and again exposed the reality behind factory farming with our many undercover investigations including ‘Hogwood horror Farm’.
The film itself also uses a selection of footage taken from these investigations and it is great to see this footage being further put to good use. One of the parts of my job I don't like is having to see so much undercover footage of animal abuse, it deeply troubles me. At the same time, however, it strengthens my resolve and commitment to being vegan and helping to do something about it and I hope this film does the same for others.
For several years now, Viva! have been promoting our nationwide campaign called Face Off which challenges the British public to open their eyes to the realities of how animals are factory farmed. We have been travelling up and down the country to show the footage to people in the high street, people that would not normally be exposed to the truth. To see the footage for yourself click here.
Land of Hope and Glory is not an easy watch but is necessary to open people’s eyes. Land of Hope and Glory is essential viewing for a nation of animal lovers who claim to be against animal cruelty. This film will hopefully go to either open people's eyes or strengthen one's resolve to do something about it, the power is in all our hands to create that change. From a vegan perspective, it is great to be able to have another resource to be able to share with non-vegans and vegans alike and we wish it all the success it deserves.
Ed Winters is becoming a fantastic activist for the animals and his words speak the frustrations of a new wave of vegans who together will help ensure veganism becomes more in the public eye and normalised.
Let’s get behind Land of Hope and Glory, Ed and Surge to maximise its impact And hold the U.K factory farming industry to account.
It has never been easier to go vegan and Viva! are here to help!
Sign up to our FREE 30 Day vegan programme! www.viva.org.uk/30dayvegan