VIVA! LAUNCHES TRASH CAMPAIGN AT DAIRY UK HEADQUARTERS IN LONDON!

In central London on Friday we organised two successful events to launch Scary Dairy’s new #TRASH campaign. As part of this campaign, we’re focusing on “the dairy industry’s trash”, the male calves, throughout October. We’re taking our Street Action events to eight cities and we need your help to reach as many people as possible! 

The first event was at the Dairy UK headquarters in Holborn, London, and was attended by around 25 compassionate activists from as far away as Brighton! On this busy high street, we received positive support from cars beeping as they passed our large “95000 MALE CALVES SHOT” letter signs. Activists also held roses to remember all those calves who have needlessly and brutally been killed because they cannot produce milk.

Following on from Dairy UK event, the Viva! Street Action team went on to Leicester Square to hand out leaflets, show footage of Viva! Campaigns’ latest dairy-industry exposé, and show the British public how easy it is to go vegan! We took our HUGE TRASH milk carton, inflatable cow and face paints.

At Leicester Square we had positive conversations with shoppers – many took leaflets, and stopped to watch footage on our headsets. Viva! Campaigns has filmed on a Cadbury farm where just born male calves were shot in the head. This is common practice in this cruel industry.

Many people do not know that 95,000 male calves are killed, in a year, as a useless by-product of the dairy industry. Simply because these baby boys can’t give milk they are treated as trash and disposed of just after birth. Viva!’s TRASH campaign aims to change this!

Missed our London event? No worries .. we will be taking our milk carton and materials around the country this month. Please, get involved when we come to the following cities:

Bath
Sheffield
Glasgow
Manchester
Oxford
Nottingham
Birmingham

Join Viva!’s Street Action Network

Face Off against the British dairy industry

Viva! has recently launched a new Scary Dairy website providing comprehensive information about the health benefits associated with ditching dairy alongside quick nutritional facts about going dairy-free. The website features emotive videos and detailed reports about the suffering that dairy cows and goats endure – ensuring that all areas of the dairy industry are covered. Visit www.scarydairy.org.uk

IMAGE CREDIT: Viva! and Virginia Lyszczarz