VIVA! LAUNCHES TRASH CAMPAIGN AT DAIRY UK HEADQUARTERS IN LONDON! | Viva! - The Vegan Charity

VIVA! LAUNCHES TRASH CAMPAIGN AT DAIRY UK HEADQUARTERS IN LONDON!

In central London on Friday we organised two successful events to launch Scary Dairy’s new #TRASH campaign. As part of this campaign, we’re focusing on “the dairy industry’s trash”, the male calves, throughout October. We’re taking our Street Action events to eight cities and we need your help to reach as many people as possible! 

 

The first event was at the Dairy UK headquarters in Holborn, London, and was attended by around 25 compassionate activists from as far away as Brighton! On this busy high street, we received positive support from cars beeping as they passed our large “95000 MALE CALVES SHOT” letter signs. Activists also held roses to remember all those calves who have needlessly and brutally been killed because they cannot produce milk.

Following on from Dairy UK event, the Viva! Street Action team went on to Leicester Square to hand out leaflets, show footage of Viva! Campaigns’ latest dairy-industry exposé, and show the British public how easy it is to go vegan! We took our HUGE TRASH milk carton, inflatable cow and face paints.

At Leicester Square we had positive conversations with shoppers – many took leaflets, and stopped to watch footage on our headsets. Viva! Campaigns has filmed on a Cadbury farm where just born male calves were shot in the head. This is common practice in this cruel industry.

Many people do not know that 95,000 male calves are killed, in a year, as a useless by-product of the dairy industry. Simply because these baby boys can’t give milk they are treated as trash and disposed of just after birth. Viva!’s TRASH campaign aims to change this!

Missed our London event? No worries .. we will be taking our milk carton and materials around the country this month. Please, get involved when we come to the following cities:

Bath
Sheffield
Glasgow
Manchester
Oxford
Nottingham
Birmingham

Join Viva!’s Street Action Network

Face Off against the British dairy industry

Viva! has recently launched a new Scary Dairy website providing comprehensive information about the health benefits associated with ditching dairy alongside quick nutritional facts about going dairy-free. The website features emotive videos and detailed reports about the suffering that dairy cows and goats endure – ensuring that all areas of the dairy industry are covered. Visit www.scarydairy.org.uk

IMAGE CREDIT: Viva! and Virginia Lyszczarz

Share on FacebookShare on Twitter

Jerome Flynn: 'The Wonderful Juliet Gellatley Came to Stay [...] and I've Been Vegan Since'

Jerome Flynn: 'The Wonderful Juliet Gellatley Came to Stay [...] and I've Been Vegan Since'

Jerome Flynn, Game of Thrones actor and long-time vegan activist, has credited Viva!'s founder and director Juliet as helping him in his final few steps towards veganism...
MooFree May – Five Things You Didn’t Know About Cows!

MooFree May – Five Things You Didn’t Know About Cows!

This MooFree May, we’re exploring how cows are treated in the dairy industry. All too often, society forgets that cows have complex emotions, relationships and personalities just like our beloved companion animals who we care for and love...
Vegan Pizza Lovers Rejoice: One Planet Pizza Debuts Their Revolutionary Pull-Worthy Cheese

Vegan Pizza Lovers Rejoice: One Planet Pizza Debuts Their Revolutionary Pull-Worthy Cheese

Just in time for MooFree May , One Planet Pizza are raising the vegan pizza game with their pull-worthy V-Bites Cheezly Range.
Frankie & Benny's New Vegan Menu: Here's What You Need to Know

Frankie & Benny's New Vegan Menu: Here's What You Need to Know

From May 14, Frankie & Benny's is expanding their vegan menu with seven new plant-based dishes available across the UK...
Why We Cry for One, But Not for Billions

Why We Cry for One, But Not for Billions

As 2019 progresses, eventfully one might say; we humans find ourselves at a fascinating point in our moral development and attitudes towards animals—one that’s driven, to a large degree, by social media. Veganism is on the brink of transition, becoming a movement with the potential to...
May 2019: Viva! Vegan Podcast
It's MooFree May! Kris catches up with our campaigns manager, Lex Rigby, to discuss our spectacular month of dairy-free action. We're hitting the streets of four UK cities to hand-out free vegan cheese and chocolate, kindly supplied by VBites Foods and Moo Free Chocolates. We revisit our...
Taking Stock: Veganism 25 Years On

Taking Stock: Veganism 25 Years On

Veganism is rising sharply because we are facing up to the fact that veganism is essential to saving our dying planet, to stopping inexcusable cruelty to animals and to protecting our health in a society where health care provision is being rapidly eroded.