Hope Not Hell: Who doesn't like a good belly rub? Rescue pigs love 'em! | Viva!

Hope Not Hell: Video launch

New series of social media videos compares lives of factory farmed pigs to those safe on sanctuaries. Please share!

Following the huge success of our Bring Hope to Millions cinema ad, over the coming weeks Viva! will be launching a series of powerful social media videos comparing the lives of animals on factory farms with that of animals who are free and loved.

They are really impactful and most of all - they work well at helping meat eaters see the truth.

We have just published our first video! A new one will be published across social media each Thursday night at 8pm for the next four weeks. Please share far and wide!

Watch the first one below asking who prefers belly rubs?


Find out more about our campaign here: www.viva.org.uk/hope-not-hell/videos

Share on FacebookShare on Twitter

January 2019: Viva! Vegan Podcast
This Veganuary we’ve interviewed Ecotricity’s Paul Sands about vegan energy-supply and discussed the fantastic work taking place at Forest Green Rovers. We also caught up with world champion pole athlete Terri Fierce, Mercury Rising lead guitarist Rob Raymond, and Juliet talks animal...
Web Manager


We're hiring! Come and work for the charity you love as our new Campaigner.
2018: Viva! Review

2018: Viva! Review

Before we embark on our 25 th year of operations at Viva! let’s take a look at our achievements over...
Hogwood: Dispatches

The Truth About Dispatches

On 2 January 2019, Channel 4 Dispatches aired a documentary called The Truth About Vegans.
'5 Reasons' Viva! Christmas Outreach

Vegan Charity Urges Consumers to End Turkey Suffering This Christmas

Monday, December 10, 2018

This December, animal welfare charity Viva! is visiting three cities to raise awareness about the emotional intelligence and complex behaviour of turkeys and to hand out FREE vegan turkey samples.

Read more