Latest updates | Viva!

Latest updates

In central London on Friday we organised two successful events to launch Scary Dairy’s new #TRASH campaign. As part of this campaign, we’re focusing on “the dairy industry’s trash”, the male calves, throughout October. We’re taking our Street Action events to...
All you need to know about dairy

Vegan Charity Launches New Website to Help People Go Dairy-Free

Vegan charity Viva! has launched its new Scary Dairy website to educate the public about the realities of the dairy industry and to help people transition to dairy-free diets.

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October 2018: Viva! Vegan Podcast
Kris sits down with Viva! founder Juliet to talk TRASH, hear about a new animal rescue initiative, and thank the amazing supporters that make Viva! the successful force for change as it is. We hear music artist Moby's TedX Talk on why he became a vegan, discover the vegan grime of JME and share...

Massive Vegan Billboard Raises Awareness of Dairy Industry’s TRASH

Viva! has launched its new campaign, TRASH. The campaign aims to raise awareness of the forgotten victims of the dairy industry – male calves – and forms just one part of their ongoing campaign to highlight the dark side of dairy.

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Vacancies

Vacancies

Jobs at Viva! A rare chance to work for the charity you love! We need dedicated, talented souls to help...
VIVA! AND LISA JAMES ANIMAL SANCTUARY DAIRY COW RESCUE

VIVA! AND LISA JAMES ANIMAL SANCTUARY DAIRY COW RESCUE

On 22 September 2018 Viva! and Lisa James Animal Sanctuary joined forces to rescue two pregnant dairy cows.
In response to the ASA's ruling on our Hope Not Hell cinema advert...
September 2018: Viva! Vegan Podcast
More exclusive vegan-world news from Kris and our team as we report back on our national ice cream tour, our success in getting kangaroo meat off the shelves at a national chain, and our 2nd Day of Action protests against Tesco sparked by the horrific conditions of Hogwood 'horror' farm...
Animal welfare charity Viva! scores another victory in their long-standing kangaroo campaign as companion animal supplies retailer Pets at Home discontinues the sale of dog treats that contain kangaroo meat.
Our Viva!licious ice cream van tour was extremely successful! In every city we had an overwhelmingly positive and high response. Throughout each three hour event we had queues of 15 – 20 metres of people waiting to try vegan ice cream...
On Saturday 11 August, Viva! hosted their second Day of Action against Tesco for failing to drop Hogwood "Horror" Farm. A staggering 150 stores were protested by incredible campaigners all around the country...
Ruxton, you are spoiling us with your advice!

Ruxton, you are spoiling us with your advice!

The UK meat industry has just announced it is joining forces to spend £2 million targeting young consumers in a bid to promote beef, lamb and pork in the hope of saving a dying market...
Viva!Life Issue 68 | Summer 2018

Viva!Life Issue 68 | Summer 2018

Our summer issue is out now, featuring an interview with Harry Potter star and vegan advocate, Evanna Lynch.  Receive your hard copy in the post ahead of everyone else by becoming a Viva! Supporter. Visit www.viva.org.uk/join...

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Hogwood Investigation Videos

Hogwood Videos

Together we can create a social media storm and expose Hogwood Horror Farm by sharing our investigation videos! Don’t forget...
Superbug threat is a 'ticking time bomb'

Superbug threat is a 'ticking time bomb'

Viva!Health’s Senior Researcher, Dr Justine Butler, spent this week in Westminster, attending two all-party parliamentary group (APPG) meetings at the House of Lords. Here’s her account of what happened at the first meeting...
Hogwood Social Media Toolkit

Hogwood Social Media Toolkit

Together we can create a social media storm and expose Hogwood Horror Farm. Download our social media toolkit and help...

This July, undercover investigators from Viva! Campaigns revisited Hogwood Pig Farm only to find little has changed since their 2017 investigation.

Antibiotic resistance

The routine overuse of antibiotics in livestock production has led to the rapid increase in antibiotic-resistant strains of bacteria known as ‘superbugs’. The more bacteria are exposed to antibiotics, the more likely it is that superbugs will appear – this has become a major concern for human health, not confined to developing countries.

Late last year, Viva! objected to the extension of Biggin Farm in New Brancepeth, County Durham. This farm, which currently houses around 1,000 pigs in factory farm conditions, applied to Durham County Council to house another 4,000 pigs. The application was withdrawn in March 2018 due to almost...

Soya

Do you think soya is something only vegans eat? Think again. Due to the increasing global demand for meat and dairy, soya has become one of the world’s biggest crops – because most of it is used to feed animals (WWF, 2014).

Increasing meat consumption is driving soya’s relentless expansion.

Palm oil

Did you know that household items containing palm oil, such as shampoo and shaving gel, are contributing to climate change, biodiversity loss and social deprivation?

Palm oil is a $62 billion industry and an ingredient found in roughly half of all items on supermarket shelves (UNEP, 2016).

Food waste

If food wastage were a country, it would be the third largest emitting country in the world (FAO, 2013).

Each year 1.3 billion tonnes of food – a third of all food produced – is wasted, including 45% of all fruit and vegetables, 35% of fish and seafood, 30% of cereals, 20% of dairy products and 20% of meat (FAO, 2017). So a third of all food produced in the world for human consumption never even reaches our plates.

World hunger

Growing crops to feed to animals is a highly inefficient way of producing food that simply can’t meet demand. Dr Jonathan Foley, Director of the Institute on the Environment at the University of Minnesota says: “Using highly productive croplands to produce animal feed, no matter how efficiently, represents a net drain on the world’s potential food supply” (Foley, 2011).

Around one-third of global cropland is used to grow animal feed (FAO, 2006).