Current campaigns | Viva!

Current campaigns

This page lists what we are focussing on at the moment. Act today to save animals. Please support our important work by donating or joining Viva! today.

Tesco drops turtles!

Tesco has confirmed that it has stopped selling live turtles in its stores in China! This comes after a long, 8 year campaign by Viva!. Thank you to everyone who has written to Tesco and helped secure this important victory. Read the coverage in the Daily Mail. Read more about this success.

The annual slaughter of kangaroos in Australia is brutal and is the biggest of its type in the world. Millions are shot every year and some are now ending up on British supermarket shelves. We recently persuaded Tesco to dump kangaroo meat again, but Iceland, Lidl and Morrisons currently still sell it.

Baby joeys are pulled from their dying mother’s pouch to be decapitated or have their little heads caved in. Then they are then simply discarded as trash. What a terrible way to treat a mother and her baby. Wild populations of kangaroos are vulnerable to collapse – yet the killing continues for a ‘novelty’ meat no one needs.

Recently, I again accompanied our brave undercover teams to farms belonging to Faccenda. They are one of Britain’s largest chicken suppliers and even though I have investigated twice before, nothing can prepare you for it. I always hope things have changed but they never have. Watch our shocking footage here.

94 per cent of all animals slaughtered and eaten each year in Britain are chickens. That horrifies us and is why we have launched our Life is Cheep? campaign. We have also recently held a Day of Action against Nando's, encouraging people to chose vegan options instead.

Britain's Hardest Working Mother

Dairy cows have their newborn babies snatched away so we can drink their milk. Impregnated again two months later and producing extremely high amounts of milk, their bodies are under so much strain they are exhausted by the age of five. Help us break this cycle of suffering and say no to milk!

Viva! have gone undercover to film what really goes into your pint of milk from the shooting of unwanted bull calves to the painful mutilations of the dairy goat industry. We are also busy campaigning to let consumers know that milk is the wrong stuff - and we're healthier without it! We also provide practical help to dump dairy and go vegan.

Find out more at

Plucky mascot Piggles has been sticking up for pigs across the UK! Most pigs in Britain are factory farmed - and even those who aren't live very short lives. The majority of sows are confined for weeks of the year in restrictive cages so small they can't even turn around.

Most piglets in Britain suffer painful mutilations shortly after birth. Please join us in asking for these mutilations to be outlawed. We have also been campaigning to stop what would be one of Britain's largest ever pig farms being built in Foston as well as encouraging people to object to plans for two mega pig farms in Northern Ireland. We continue to tell people the best way to help pigs - and all farmed animals - is to stop eating them. 

Find out more at

Dump dairy. Save a badger.

Sadly, badgers were recently shot in two areas of England as part of a terminally misguided attempt to control TB in cattle. They were scapegoats for farmers' failings and outrageous political backslapping. Viva! is one of the only groups calling for people to dump dairy to save badgers.

Find out more about Viva!'s campaigns for badgers and please pledge to boycott dairy today. Over 4,000 people have already pledged to dump dairy to save badgers - costing the industry an estimated £2.7 million a year so far!

Our undercover investigators have been inside two of Britain's biggest chick hatcheries. Male chick killing, female mutilations and intensive, cramped conditions - all part of the egg industry. Find out more and watch the shocking footage.

Our investigators also exposed why buying free-range or eggs from so-called 'enriched' cages is not the answer.

We have also exposed the horrendous conditions on factory farms for chickens raised for meat.

Wildlife in under threat! Kangaroos are hunted in Australia, with their baby joeys discarded as trash in the dirt. Crocodiles are factory farmed in what are essentially concrete coffins. We stamped out the British ostrich industry, but now some stores are trying to reintroduce it.

We are currently trying to get Lidl to drop kangaroo meat. They are the only store in Britain that sells it - as our campaigns stopped all others. We've almost won against the football manufacturers, who have all but dropped kangaroo leather because of Viva! and our supporters. Help us get them to stop completely.

Each year in the Forest of Dean wild boar are being hunted and shot. They are blamed for everything from environmental degradation to aggression to other animals and humans. However, this is merely a smoke-screen for a disastrous and terminally misguided environmental policy. Tell them to end the 'boar war'.

Latest news: May 2015

Read Peter's full statement about why he believes that foie-gras cruelty should have no place on British tables.

Well done to London activists!: French chef in London convinced  to dump foie-gras: "I had three visits from the London Vegan Action Group, they convinced me. ... We are in 2015, cruelty to animals for pleasure and the palate – it is not necessary. It is going to take a while but ultimately nobody will be using it." Read more

Word has reached us that celebrity chef Heston Blumenthal has taken the ethical decision to remove foie-gras from all his menus – both in the UK and Australia. This comes after years of campaigning by Viva! to educate chefs and the public about the way foie-gras is produced. Thank you to everyone who took the time to support the campaign! Read more here.

Sarah Chilvers, the Support Group Coordinator for Swindon Animals Asia Support Group, asked for Viva!'s help in making Swindon foie-gras free. They just scored their first victory when a local restaurant finally agreed to drop foie-gras. Read their press coverage here

Sarah told Viva!: "We are a local group of animals lovers in Swindon who last year started a campaign to persuade The Weighbridge Restaurant to take foie-gras off its menu. We began by asking Viva! to send a letter and dvd to the restaurant....then we started using Viva!'s foie -gras post cards, asking people in the town centre to sign and post them to the restaurant. This was an ongoing exercise  together with a paper petition and then last Sunday we created an online petition which got over 2000 signatures in 3 days. The local paper contacted us and went to see the owner and he has now said he will remove it from his menu due to people phoning up and cancelling bookings due to selling foie-gras. We are all overwhelmed at the number of compassionate Swindonians who have supported this campaign. Thank you."

Want to campaign locally? Viva! can help!

Viva! friend and fellow activist Fiona Munro campaigned for a place near her to take foie-gras off the menu - and it worked!

She told her local paper: "It is fantastic to see Rockliffe Hall take foie-gras off the menu and I really hope other top places will do the same. A lot people think foie-gras is a luxury, exclusive item, but if you look to see how it is made there is nothing humane about it. It is deemed the world’s most cruel food."

Want to campaign locally? Viva! can help!

RESULT! Chapter One in Farnborough dumps foie-gras after peaceful campaign by local campaigners Passive Pressure supported by Viva!:

The group's Jan Yarker told us: "We were all set to take action again outside Chapter One restaurant in Farnborough Village, Kent, to ask them to remove foie gras from their festive menu. Prior to the demo we phoned to ask if they had yet made the decision to take foie gras off the menu as we had been in communication with them since the vigil in November and they had told us it was under discussion.

They told us they have decided not to use it again and have confirmed in writing.. 

Thank you to everyone who took part in the action by phoning, emailing and taking part in the vigil.

Thanks also to Justin Kerswell at Viva! who provided us with the valuable information we needed to be able to give Chapter One the true facts about the French production of foie gras."

May 2014 - York is still foie-gras free thanks to you! Find out more.

Viva! has launched a campaign to urge the Government to ban the importation of foie-gras in light of the recent upholding by the World Trade Organisation of the EU-wide ban on seal products. We believe that this now makes an import ban more achievable. That is why we need your support to help stop this terrible cruelty. Please sign and share our petition.

Not a single supermarket in Denmark now sells foie-gras after chain Superbest (who had previously been the biggest seller in the country) dumped it. All-in-all 2,500 stores across the country have now prohibited its sale!

The news comes from Danish animal group Anima who stepped up campaigning in light of the major press and public outrage caused by Viva! and L214’s joint investigation into footage obtained from a French producer  (who previously supplied Gordon Ramsay). This shocking footage (see below for the link) made major headlines in Scandinavian press and was shown to millions on television. It even led to Denmark’s top chef publicly dumping it.

And now our friends from NOAH have told us the good news that supermarket chains in Norway are also now dumping foie-gras! Thank you for helping make this possible.

eBay are the last online retail giant in Britain seemingly willing to profit off the sale of what are essentially the diseased livers of tortured birds. All major UK supermarkets have taken the ethical decision not to sell foie-gras and - thanks to you - Amazon dumped it because of the 10,000 signatures collected by Viva!. Read the report on Viva!'s new campaign in the Daily Mirror.

So, what is foie-gras still doing for sale on eBay? Sign the online petition today and tell them to drop foie-gras cruelty.

Footage taken inside foie-gras producer shows suffering on an almost unimaginable scale and has sparked a joint investigation by Viva! and French group L214. The film is some of the most disturbing and heart-breaking we have seen in our 20 year history.

It proves beyond a shadow of a doubt that foie-gras production is so barbaric that it should have no place on British menus.Gordon Ramsay dumped this company as a supplier but continues to serve it from other suppliers. Watch the shocking footage and contact Gordon Ramsay and ask him to stop serving all foie-grasRead some of the major national press coverage.

Hamish and Dougal photos

See wonderful new photos of Hamish, Dougal and William loving their new life at Hillside Animal Sanctuary. The boys are settling in beautifully - thanks only to your generosity and supporter Heidi Stephenson's determination to save them last year.

Cruel Britannia

Are you sick of hearing that Britain has the best animal welfare in the world? We are ...

Viva!'s investigators have shone a light into every recess of factory farming in Britain and what we have found may shock you. The institutionalised abuse of animals does not just happen abroad it happens on Britain's factory farms, too, and is routine. What our shocking short film will show you is exactly what happens behind closed doors to keep the shelves stocked with meat, eggs and dairy. What is the answer? Simple. Go vegan – or at least take steps towards that goal. We are here to help.