“I've been involved with Viva almost from the very beginning. I've watched and been in involved in many campaigns and my affection and admiration grows for all you do for animals, and by extension the whole planet".
“Going vegan is central to saving animals, stopping the misery and torture that farmed animals endure. It’s also essential to saving the world. Viva! articulates the hopes and the aims of people who are conscious and want things to change - and really this is the voice of kindness and compassion and somebody needs to do it.”
Viva! Patron and British actor who has played the lead in many prime-time TV dramas including The Professionals, The Chief, Rhodes, The Scarlet Pimpernel, A&E, Judge John Deed and George Gently. Shaw has starred in over 100 TV roles, his long TV career beginning in 1967 with ITV Play of the Week: Love on the Dole (1967). His theatrical career has also been very distinguished, with a string of West End successes, beginning in 1967 with the first revival of "Look Back in Anger" and most recently on Broadway as Lord Goring in "An Ideal Husband" which won him a Tony nomination and a Drama Desk award for Best Actor.
Viva!, it's hard to fully express my admiration and respect for all you do on behalf of the animals, and by extension, all of us. Your tireless work is having an effect, and vegan options are more and more common.”Martin Shaw