Viva! says “Stop kidding about goats' milk” | Viva!

Viva! says “Stop kidding about goats' milk”

National Week of Action (25-31 August 2012)

Release date: 
Saturday, August 25, 2012

VEGGIE campaigners from around the country will be joining animal group Viva!’s National Week of Action for Goats. They will be highlighting the increasingly intensive nature of dairy goat farming in Britain in light of the group’s recent undercover investigations which found routine mutilations of baby animals.

Viva! supporters will be peacefully gathering outside places that sell goats’ milk, with eye-catching posters and leaflets saying that “The kids are NOT alright!” and urging shoppers to choose dairy-free options instead and asking them to send the group’s postcard to the Government calling for a ban on farmed animal mutilations.

Viva! campaigns manager Justin Kerswell says of the Week of Action: “Our local activists are encouraging shoppers to reject goats’ milk and cows’ milk by choosing a dairy-free option instead.

“Ethically minded consumers who have been shocked by increasingly intensive methods of production in the dairy cow industry have been switching to goats’ milk under the mistaken belief that it is somehow more humane. Goat herds can run to over a thousand animals – and increasingly they are zero-grazed on some farms in Britain. Males are still killed at a few days old or raised for meat because they don’t produce milk, whilst females kids are also traumatically removed from their mothers so that people can drink her milk. Viva!’s investigation into firms that supply many of the UK’s largest supermarkets show that the mutilation of baby animals is now almost routine – and shockingly much of it is done without anaesthetic.

“Don’t agree with the mutilation of babies and want to improve your health? The answer is simple: drop dairy and go vegan.”

To find out more about Viva!’s goat campaign, contact Viva! by calling 0117 944 1000 or emailing or visiting

ENDS information: 

Viva!’s undercover footage is available at:

In May 2012, Viva! legally filmed undercover at Upper Enson Farm (Britain’s largest grazing goat herd) in Staffordshire, who milk around 1,800 goats for Delamere Dairies – who supply M&S, Waitrose, The Co-op, Sainsbury’s and a number of other major UK retailers. In September/October 2011, Viva! also filmed at Bromes Farm in Somerset, which farms around 1,200 zero-grazed goats and supplies Tesco. Read more about the investigation at

You can also read Viva! new, fully-referenced report on dairy goat farming in Britain at

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