Viva! says “Stop kidding about goats' milk” | Viva!

Viva! says “Stop kidding about goats' milk”

National Week of Action (25-31 August 2012)

Release date: 
Saturday, August 25, 2012

VEGGIE campaigners from around the country will be joining animal group Viva!’s National Week of Action for Goats. They will be highlighting the increasingly intensive nature of dairy goat farming in Britain in light of the group’s recent undercover investigations which found routine mutilations of baby animals.

Viva! supporters will be peacefully gathering outside places that sell goats’ milk, with eye-catching posters and leaflets saying that “The kids are NOT alright!” and urging shoppers to choose dairy-free options instead and asking them to send the group’s postcard to the Government calling for a ban on farmed animal mutilations.

Viva! campaigns manager Justin Kerswell says of the Week of Action: “Our local activists are encouraging shoppers to reject goats’ milk and cows’ milk by choosing a dairy-free option instead.

“Ethically minded consumers who have been shocked by increasingly intensive methods of production in the dairy cow industry have been switching to goats’ milk under the mistaken belief that it is somehow more humane. Goat herds can run to over a thousand animals – and increasingly they are zero-grazed on some farms in Britain. Males are still killed at a few days old or raised for meat because they don’t produce milk, whilst females kids are also traumatically removed from their mothers so that people can drink her milk. Viva!’s investigation into firms that supply many of the UK’s largest supermarkets show that the mutilation of baby animals is now almost routine – and shockingly much of it is done without anaesthetic.

“Don’t agree with the mutilation of babies and want to improve your health? The answer is simple: drop dairy and go vegan.”

To find out more about Viva!’s goat campaign, contact Viva! by calling 0117 944 1000 or emailing info@viva.org.uk or visiting www.milkmyths.org.uk/goats

ENDS information: 

Viva!’s undercover footage is available at: http://milkmyths.org.uk/goats/undercover-film.

In May 2012, Viva! legally filmed undercover at Upper Enson Farm (Britain’s largest grazing goat herd) in Staffordshire, who milk around 1,800 goats for Delamere Dairies – who supply M&S, Waitrose, The Co-op, Sainsbury’s and a number of other major UK retailers. In September/October 2011, Viva! also filmed at Bromes Farm in Somerset, which farms around 1,200 zero-grazed goats and supplies Tesco. Read more about the investigation at http://milkmyths.org.uk/goats/media.

You can also read Viva! new, fully-referenced report on dairy goat farming in Britain at http://milkmyths.org.uk/goats/report

Share on FacebookShare on Twitter

Social Media Coordinator

Social Media Coordinator

We're hiring! Come and work for the charity you love as our new Social Media Coordinator.
February 2019: Viva! Vegan Podcast
In this episode, Kris reflects on the last twelve months and celebrates our 2018 achievements . We also caught up with Lisa Gawthorne , Bravura Foods, and Juliet chats with one of the co-founders of the Policy for Animal Welfare Scheme (PAWS). We respond to Channel 4's Dispatches and highlight...
30 Day Vegan Challenge

Vegan Charity Launches App to Help People Try Vegan Throughout 2019

Thursday, January 31, 2019

Vegan campaigning charity Viva! has launched its new 30 Day Vegan app to encourage people to try veganism, providing everything you need to take those first crucial steps on your vegan journey.

Read more

Stallholders Revealed for Cardiff Viva! Vegan Festival - Including Pizza, Crepes and Brownies!

Friday, January 25, 2019

Cardiff boasts an impressive array of delicious plant-based restaurants and an ever-growing vegan community. Now, animal welfare charity Viva! are returning to the city in celebration of all things vegan!

Read more
On 2 January 2019, Channel 4 Dispatches aired a documentary called ‘The Truth About Vegans’. In this documentary, Dispatches focused on Viva!’s investigation of Hogwood Farm . Hogwood is just one example of how a mega pig farm - supplying Tesco and carrying the Red Tractor seal of...