VIVA!’S THOUGHT-PROVOKING NEW PRO-VEGAN SHORT FILM ‘ANIMAL TALES’ (AVAILABLE FOR SHARING NOW)
LEADING vegan charity Viva!’s new short film (53 second) asks consumers to consider why most farmed animals have unhappy endings? It concludes the positive solution to this problem is to go vegan. Viva! offers free help for people to do just that.
Watch now: www.viva.org.uk/animal-tales
Produced for social media, the cleverly edited short was directed by the award winning Brigitta Szaszfai. It shows jarring juxtapositions: a cheeping chick becomes an egg and is smashed with a fist; toy dairy cows are put into a blender to become a bloody milkshake and a man plugs headphones into a pig’s head to hear terrified squeals.
Juliet Gellatley, Viva!’s founder and director, says: “Brits are a nation of animal lovers, yet we slaughtered over a billion of them last year for the meat, dairy and eggs industries. We know that there is a disconnection between consumers and where their food really comes from. A recent survey commissioned by Viva! found that over half of the population would cut down, or cut out, animal products if they really knew. Animal Tales is a clever little film that challenges people in a creative way and is designed to help people consider their own role in animal suffering and how they can help end it. And the best way to do that is to go vegan. It’s never been easier and Viva! offers lots of free help to do just that.”
Director of Animal Tales, Brigitta Szaszfai, says: “I believe eating less and less animal products, then becoming vegan eventually, is important for us and for our planet. But I also believe that veganism has a slightly negative reception amongst non-vegans and while informing people is important, when it comes to facts, people often stop listening. Therefore, I wanted to collect information that everyone already possesses and rearrange them in a visually intriguing way that simply makes people uncomfortable about animal product consumption. I strongly believe that a message that is told by metaphors and being realised by the viewers is stronger than giving straight facts. And surrealism provides the perfect form for this.”
The video is available for sharing free from the following platforms:
Cinematography: Simona Susnea
Art Director: David Hamilton
Sound Design: Zoltan Juhasz
Viva! offers free help for people wanting to go vegan:
30 Day Vegan (free email buddy programme): www.viva.org.uk/30dayvegan
Free copy of a 64 page magazine ‘Everyone’s Going Vegan’: www.viva.org.uk/free-vegan-pack (one free to each UK household).
Viva!’s Food 2016 Ignorance Survey: Millions of people have no idea how their food is produced – with six in 10 admitting they didn’t realise dairy cows needed to be pregnant in order to produce milk, a study carried out for Viva! has found. Despite 83 per cent believing they were ‘clued up’ on the processes used to get meat, dairy and eggs from the farm to our plate many are unaware what cows, pigs and chicken endure as a result. For an overview of the results of Viva!’s survey of over 2,000 Brits: www.viva.org.uk/what-we-do/about-us/media-centre/media-releases/viva-survey-millions-people-have-no-idea-how-their
For more information on this release please email email@example.com or phone Juliet Gellatley or Viva!’s Campaign Manager Justin Kerswell on 0117 944 1000.