VIVA!’S THOUGHT-PROVOKING NEW PRO-VEGAN SHORT FILM ‘ANIMAL TALES’ (AVAILABLE FOR SHARING NOW) | Viva! - The Vegan Charity

VIVA!’S THOUGHT-PROVOKING NEW PRO-VEGAN SHORT FILM ‘ANIMAL TALES’ (AVAILABLE FOR SHARING NOW)

Release date: 
Wednesday, November 23, 2016

LEADING vegan charity Viva!’s new short film (53 second) asks consumers to consider why most farmed animals have unhappy endings?  It concludes the positive solution to this problem is to go vegan. Viva! offers free help for people to do just that.

Watch now: www.viva.org.uk/animal-tales

Produced for social media, the cleverly edited short was directed by the award winning Brigitta Szaszfai. It shows jarring juxtapositions: a cheeping chick becomes an egg and is smashed with a fist; toy dairy cows are put into a blender to become a bloody milkshake and a man plugs headphones into a pig’s head to hear terrified squeals.

Juliet Gellatley, Viva!’s founder and director, says: “Brits are a nation of animal lovers, yet we slaughtered over a billion of them last year for the meat, dairy and eggs industries. We know that there is a disconnection between consumers and where their food really comes from. A recent survey commissioned by Viva! found that over half of the population would cut down, or cut out, animal products if they really knew. Animal Tales is a clever little film that challenges people in a creative way and is designed to help people consider their own role in animal suffering and how they can help end it. And the best way to do that is to go vegan. It’s never been easier and Viva! offers lots of free help to do just that.”

Director of Animal Tales, Brigitta Szaszfai, says: “I believe eating less and less animal products, then becoming vegan eventually, is important for us and for our planet. But I also believe that veganism has a slightly negative reception amongst non-vegans and while informing people is important, when it comes to facts, people often stop listening. Therefore, I wanted to collect information that everyone already possesses and rearrange them in a visually intriguing way that simply makes people uncomfortable about animal product consumption. I strongly believe that a message that is told by metaphors and being realised by the viewers is stronger than giving straight facts. And surrealism provides the perfect form for this.”

 

ENDS information: 

 

The video is available for sharing free from the following platforms:

YOUTUBE: https://youtu.be/GJ0fDT1GiX8

VIMEO: https://vimeo.com/191935795

VIVA!: http://www.viva.org.uk/animal-tales

FACEBOOK: https://www.facebook.com/vivavegancharity/videos/10154341079269818/

 


Credits:

Directed by: Brigitta Szaszfai  (www.brigittaszaszfai.com)  Email: yo@brigittaszaszfai.com

Cinematography: Simona Susnea 

Art Director: David Hamilton

Sound Design: Zoltan Juhasz

 

Viva! offers free help for people wanting to go vegan:

30 Day Vegan (free email buddy programme): www.viva.org.uk/30dayvegan

Free copy of a 64 page magazine ‘Everyone’s Going Vegan’: www.viva.org.uk/free-vegan-pack (one free to each UK household).

 

Viva!’s Food 2016 Ignorance Survey: Millions of people have no idea how their food is produced – with six in 10 admitting they didn’t realise dairy cows needed to be pregnant in order to produce milk, a study carried out for Viva! has found. Despite 83 per cent believing they were ‘clued up’ on the processes used to get meat, dairy and eggs from the farm to our plate many are unaware what cows, pigs and chicken endure as a result. For an overview of the results of Viva!’s survey of over 2,000 Brits: www.viva.org.uk/what-we-do/about-us/media-centre/media-releases/viva-survey-millions-people-have-no-idea-how-their

 

For more information on this release please email press@viva.org.uk or phone Juliet Gellatley or Viva!’s Campaign Manager Justin Kerswell on 0117 944 1000.

Share on FacebookShare on Twitter

UK's Biggest Greyhound Stadium Closes Its Doors for Good

UK's Biggest Greyhound Stadium Closes Its Doors for Good

Louisa Kendal |07/08/2020
Belle Vue, the UK’s largest and oldest greyhound racing stadium, has closed its doors for good...

Vegan Documentary Wins at the British Documentary Film Festival

Wednesday, August 5, 2020

The animal rights documentary HOGWOOD: a modern horror story has won the Wild Animal award at this year’s prestigious British Documentary Film Festival.

Read more
5 Best Vegan Recipes for BBQ Season

5 Best Vegan Recipes for BBQ Season

Louisa Kendal |05/08/2020
Wondering what to have on your vegan BBQ? We’ve chosen our top five Vegan Recipe Club recipes for you!...
Go vegan for the planet and future generations

Go vegan for the planet and future generations

Justine Butler |04/08/2020
What if there was one simple change you could make to your life that would be more effective at combatting climate change and halting wildlife loss than stopping flying, using an electric car or switching to a green energy supplier. There is – going vegan!...
August 2020: Viva! Vegan Podcast
#46 August’s podcast features all the news and updates from Viva! – including our celebrity-backed open letter to Boris Johnson as part of the 3 in 4 Campaign, an interview with American social media-influencer John Oberg as well as top vegan authors and musicians! FIND OUT MORE - Help...
Going Vegan - How the Love of One Animal Brought Respect for all Life

Going Vegan - How the Love of One Animal Brought Respect for all Life

Guest Blogger |30/07/2020
In his final days my rabbit Tobbar chose to sit on the earth outside his warm comfortable shed. It was where he belonged. I felt like I was losing a friend, someone who’d helped me through the biggest upheavals of my life, including the deaths of my father and mother...
Ricky Gervais Backs Viva!’s Open letter to Boris Johnson

Ricky Gervais Backs Viva!’s Open letter to Boris Johnson

Guest Blogger |28/07/2020
Animal advocate, comedian and actor Ricky Gervais has joined dozens of other celebrities and experts by adding his voice to our campaign to end factory farming.