Video Van Broadcasts Tesco Pig Cruelty Outside Flagship Stores in London | Viva!

Video Van Broadcasts Tesco Pig Cruelty Outside Flagship Stores in London

On Saturday 24 November animal welfare charity Viva! is holding a peaceful demonstration outside two Tesco superstores in London.

Video Van Broadcasts Tesco Pig Cruelty Outside Flagship Stores in London
Release date: 
Tuesday, November 20, 2018

On Saturday 24 November animal welfare charity Viva! is holding a peaceful demonstration outside two Tesco superstores in London. The event follows their two-year investigation of Hogwood farm and Nationwide Day of Action against Tesco.

Earlier this year, Hogwood Farm hit the headlines once again, after Viva! Campaigns published their second undercover investigation exposing the disturbing abuse of factory farmed pigs. The footage showed horrific scenes of animal suffering; extreme overcrowding, filthy barren sheds, sick and dying animals dumped in gangways with no access to food or water and – most disturbingly – one pig being eaten alive.

Viva! reported the farm to the government’s Animal and Plant Health Agency, Trading Standards, RSPCA and Tesco. Despite the Hogwood petition gaining over 77,000 signatures from Tesco consumers and indisputable evidence showing clear animal welfare breaches, Hogwood continues to supply Tesco and carry the Red Tractor seal of approval.

Animal activists are coming together on Saturday 24 November to show Tesco, Red Tractor and Hogwood farm that they haven’t forgotten about the barbaric condition that these pigs endure.

Viva! will broadcast the shocking investigation footage from their massive video van, featuring two eight-square-metre screens and one four-square-metre screen. Vegan activists will hand out leaflets and encourage the public to watch their 3D virtual reality footage, allowing them to experience the conditions on Hogwood farm first-hand.

The Day of Action will be targeting:

  • Tesco Superstore Hammersmith, 180 Shepherds Bush Rd, Hammersmith, London W6 7NL
    11 am – 1 pm
  • Tesco Superstore Kensington, W Cromwell Rd, Kensington, London W14 8P
    2 pm – 4 pm

Laura Hellwig, Viva! Campaigner said:

“Our second investigation shows that the conditions on Hogwood farm are getting worse, with one little piglet visibly shaking as she was being eaten alive. Despite our tireless campaigning to put an end to the extreme animal abuse at Hogwood Horror Farm, Tesco continues to deny that there are any animal welfare issues and refused to drop the farm as a supplier.

This is why we are taking our campaign to two of the biggest Tesco stores in the UK. Consumers have the right to know where their pig meat is coming from and this is the best way to have our voices heard. We are sending Tesco a clear message: do the right thing and drop Hogwood Farm.”

The investigation video and petition can be viewed at

ENDS information: 

For interviews or quotes please contact Roisin McAuley on or call 0117 944 1000.

Laura Hellwig will be managing the event, please call her on 07481 485618 to arrange interviews or photo opportunities.

Share on FacebookShare on Twitter

Viva! Vegan Christmas

Being vegan has never been more important, or easy to do! Eating meat-free this festive season is the kindest and most compassionate thing you can do for the animals, your health and the environment. Let our Christmas pages inspire you to try something different this year! Merry Christmas from all of us at Viva!

Read more
'5 Reasons' Viva! Christmas Outreach

Vegan Charity Urges Consumers to End Turkey Suffering This Christmas

Monday, December 10, 2018

This December, animal welfare charity Viva! is visiting three cities to raise awareness about the emotional intelligence and complex behaviour of turkeys and to hand out FREE vegan turkey samples.

Read more
Web Manager

Web Manager

We're hiring! Come and work for the charity you love as our new Web Manager.
December 2018: Viva! Vegan Podcast
Join us for our extended Christmas Podcast! This month we have interviewed Shannon Martinez, Head Chef at Smith & Daughters vegan bar and restaurant. Viva! founder and director Juliet Gellatley sends some festive season’s greetings and our Food & Cookery Manager takes us through the...
Around 30 activists, including animal rights advocate and Big Brother star Kay Lovelle, gathered outside two Tesco superstores in London this past weekend to support Viva! Campaigns’ call for Tesco to drop Hogwood Horror Farm once and for all!...
Viva!Life Issue 69 | Winter 2018

Viva!Life Issue 69 | Winter 2018

Our winter issue is out now, featuring an interview with Quorn CEO Kevin Brennan and a feature on our two rescued dairy cows, Thelma and Louise. Receive your hard copy in the post ahead of everyone else by becoming a Viva! Supporter. Visit

Read more
Give Turkeys a Break this Year!

Give Turkeys a Break this Year!

Despite a significant decline in recent years, 14 million turkeys were still slaughtered in the UK in 2017 and 2 million in December alone.