Vegan Activists Host Demo outside Dairy UK Head Office Exposing Dairy Industry’s Darkest Secret | Viva! - The Vegan Charity

Vegan Activists Host Demo outside Dairy UK Head Office Exposing Dairy Industry’s Darkest Secret – 95,000 Male Calves Shot in a Year

Vegan Activists Host Demo outside Dairy UK Head Office Exposing Dairy Industry’s Darkest Secret – 95,000 Male Calves Shot in a Year
Release date: 
Friday, October 5, 2018

On Friday 5 October, animal welfare charity Viva! kicked off their nationwide TRASH campaign tour by holding a demonstration outside Dairy UK’s head office.

Viva! will be holding eight street action events from Glasgow to London as part of their TRASH campaign. The campaign aims to raise awareness of the forgotten victims of the dairy industry – male calves – and forms just one part of their ongoing campaign to highlight the dark side of dairy.

The tour launched outside the Dairy UK Head Office in Holborn, London. In collaboration with local activist group Croydon Vegan Outreach, Viva! will held a peaceful demonstration to encourage the public to watch their undercover investigation exposing the dairy industry. From there, the activist group moved to Leicester Square, London and continued their street action event. The street action events aim to promote positive discussions about veganism and feature an 8-foot-tall inflatable milk carton covered with facts about dairy.

In recent years, the UK has seen a steady decline in the demand for animal-based products whilst sales of plant-based products continue to grow [1]. Yet many people are still unaware of the barbaric dairy farming practices that are standard in the UK.

Dairy cows produce milk for the best part of a year and then stop. To continue producing milk for human consumption, they are kept in a perpetual cycle of forced pregnancy and birth. Female cows are artificially inseminated and their calves are taken away shortly after birth. Around two million dairy calves are born in the UK each year. Male calves are a ‘useless by-product’ of the dairy industry, which means tens of thousands a year are shot shortly after birth or sold to the veal and beef industry. Female calves face the same fate as their mothers – near constant pregnancy until they collapse from exhaustion and are killed for ‘low grade beef’ at around five years of age.

Laura Hellwig, Viva! Campaigner explains why street action events are so important:

“Many people never see the darker side of the dairy industry. Dairy cows carry their babies for nine months – just like humans – but then have their calves taken away from them just hours after birth. Male calves are considered a useless by-product and so are brutally shot in the head. It is so important that we share this information with the public and give them the opportunity to learn the truth behind the dairy industry.

“There has never been a better time to try dairy-free products. By touring some of the largest cities in the UK, we hope to reach people who may have never considered veganism before.”

You can spot the street action events at the following locations:

ENDS information: 

ENDS

Questions and/or interview opportunities with Viva! should be directed to Roisin McAuley, PR and Marketing Coordinator on 0117 944 1000 or emailing roisin@viva.org.uk .

Twitter @vivacampaigns

Facebook: /vivavegancharity

Learn more about the campaign: www.scarydairy.org.uk/campaigns/trash

Read more about milk and the impact on your health: White Lies Report

[1] https://uk.kantar.com/consumer/green/2017/veganism/

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