Supermarket drops sale of hare meat after cruelty and population decline is highlighted | Viva!

Supermarket drops sale of hare meat after cruelty and population decline is highlighted

Release date: 
Wednesday, April 2, 2008

Campaigning animal group Viva! has congratulated supermarket chain Lidl for their ethical decision to end the sale of Hare meat in all of their British stores. Viva! provided the chain with information about cruelty and the decline of Hare populations all over Europe and in many other parts of the world. Since the 1960s, there has been a marked decline in Hares observed in a number of European countries. This has been blamed on intensification of agriculture, diseases (namely European Brown Hare Syndrome), hunting and climate change. Other countries that hunt Hare commercially, including Argentina, have also seen population collapses within the last decade. Viva! maintains that promoting hare meat will increase the pressure on already dwindling populations. Between 200,000 and 300,000 Hares are shot annually in the UK. This happens throughout the breeding season at least 37,000 orphaned leverets (young Hares) die of starvation. A century ago, there were four million of the animals; now there are about 750,000. The brown Hare remains the only game species without the basic legal protection provided by a close season. Hare shoots are notorious for their wounding rates. Up to 25 per cent of Hares may not be killed outright by shotguns on hare shoots, half of which may die of their wounds without being found. Viva! campaigns manager, Justin Kerswell, says: "We were shocked when we discovered that frozen Hare meat was being sold, so wrote to Lidl respectfully asking they remove it from stores immediately. We welcome their ethical decision to withdraw the product. We ask consumers everywhere not to buy Hare meat, and better still, go vegetarian.' ENDS For more information about this media release, contact press officer, Helen Rossiter or campaigns manager, Justin Kerswell, on 0117 944 1000 or email press@viva.org.uk

Share on FacebookShare on Twitter

2017: Viva! Review

2017: Viva! Review

by Juliet Gellatley, Viva!'s founder and director It’s the start of another year, but before we get going with all...
FREE daily emails with everything you need to go vegan. Delicious vegan recipes, vegan meal plans, vegan nutrition, health and inspiration.
Listen to Viva!'s founder and director, Juliet Gellatley , speak on live radio about the creation and screening of the UK's first VEGAN cinema advert, Bring Hope to Millions...

Very Vegan Christmas

Being vegan has never been more important, or easy to do! Eating meat-free this festive season is the kindest and most compassionate thing you can do for the animals, your health and the environment. Let our Christmas pages inspire you to try something different this year!

Viva!’s Outreach Campaign for Turkeys this Christmas!

Viva!’s Outreach Campaign for Turkeys this Christmas!

In the weeks leading up to Christmas, Viva! has been inundated with Christmas Turkey leaflet orders - over TWICE as many as last year! This huge number of people getting active for turkeys this year reflects the masses of people turning their backs on meat in Britain, and the fast growing interest...
Viva!Life Issue 66 | Winter 2017

Viva!Life Issue 66 | Winter 2017

Discover more about Viva!'s groundbreaking vegan cinema ad campaign, our interview with Benjamin Zephaniah and catch up with the latest news on our campaigns, Vegan Recipe Club and more.

Get your free copy by becoming a Viva! Supporter - join today....

Read more
In an open letter to Bill Gates, Viva! asks Bill Gates to put his mouth where his money is and support going vegan for the planet.

Open letter to Bill Gates

I read, with some dismay, your blog Is There Enough Meat for Everyone? I see that this was written some time ago and hope that you have since changed your position to one more in keeping with current thinking.

Read more