Release date: 
Thursday, March 15, 2007

Thursday, 15 March 2007, College Green (opposite the House of Lords), at 11.15am.

Heather Mills (McCartney) will call on the Government to end the use of farrowing crates in pig production by handing in a giant Mother's Day card with the words No Happy Mother's Day for Britain's Pigs " Ban the Farrowing Crate to Tony Blair. The card will be received by Kerry McCarthy, Labour MP for Bristol East.

March 15, Marks & Spencer, Oxford St, Marble Arch at 12 noon.

This is not just TORTURE " this is M&S TORTURE " will be the message on a second Mother's Day card, signed by shoppers, which Ms Mills will hand in to the store manager. On the reverse will be a message asking M&S to end its use of the farrowing crate. Ms Mills will also be wearing a portable TV screen showing footage of her recent covert visit to a farrowing unit with Viva!

nvestigators and will describe to customers what she saw and her shocked reactions to it. Farrowing crates are metal cages only a little bigger than a pig's body in which sows " female breeding pigs " are held captive for a month or more every time they give birth.

Viva! supporters will be in attendance wearing pig ears and noses, handing leaflets to shoppers and holding placards reading M&S: GET PIGS OUT OF CRATES.

These two events are part of a wider national day of action being held on Saturday, 17 March, which will see demonstrations outside hundreds of M&S stores throughout the UK in which shoppers will be asked to show their opposition to the use of cruel farrowing crates by M&S.

Note to editors : it is not known if the farm that Ms Mills visited, and the farms shown in other Viva! footage, supply Marks and Spencer. However, the farrowing crates shown are of a standard type and similar to those used by M&S. The footage of Ms Mills' investigation with Viva! can be viewed in full on-line at and broadcast copies are available on request.

Print quality photos of Ms Mills' investigation are available. They can be used only on the condition that Viva! is mentioned and credited. Photos of typical farrowing crates are also available.

For further information, contact Justin Kerswell or Juliet Gellatley on 0117 944 1000 or mobiles 07862 173377 or 07971 425508

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