PHOTO CALL Viva! returns to Brighton for fantastic Incredible Veggie Roadshow | Viva!

PHOTO CALL Viva! returns to Brighton for fantastic Incredible Veggie Roadshow

Photo call:
Wednesday, September 1, 2010
11am noon
Infinity Foods: 25 North Road, Brighton

Release date: 
Tuesday, August 24, 2010

EUROPE's largest vegetarian and vegan campaigning group are returning to Brighton to host a fantastic roadshow celebrating the very best of veggie living.

Viva! - who spent its formative years in the town - will bring the 28th Incredible Veggie Roadshow to the spacious foyer and bar area of the Brighton Dome on Saturday, September 18.

Join team Viva! for a vibrant photo call at Infinity Foods on North Road, featuring the colourful Carmen Miranda in all her glory.

The Incredible Veggie Roadshow promises to showcase the very best in veggie and vegan lifestyles, from food and cookery, health and nutrition, to clothing and accessories, brought to you by dozens of stall holders and businesses from across the UK. Entry is free.

Juliet Gellatley, who founded Viva! in Brighton 15 years ago, says: “We are delighted to be returning to Brighton for this very special Incredible Veggie Show. It promises to be a fantastic day out for all the family, featuring the very best in all things cruelty-free! Come along and find out everything you need to know about going veggie or vegan, or simply stock up on all your veggie favourites under one roof. There will be something for everyone, from the veggie curious to the seasoned vegan.

There will be a wide selection of vegan dishes and products available for sampling, a programme of talks and cookery demonstrations, nutritional advice and information, plus Viva! and Vegetarian and Vegan Foundation merchandise and campaigns resources.

Viva! patron and owner of Brighton vegan restaurant VBites, Heather Mills, will be giving two cookery demonstrations during the day.

More than 2,000 people visited the first show of 2010, in Bath, so Viva! is anticipating large crowds in Europe's vegetarian capital! Doors open from 10.30am - 4pm.

The Incredible Veggie Roadshow is sponsored by Infinity Foods, Fry's Vegetarian, Hempish, VBites, Plamil, Freerangers, The Secret Restaurant, Vegetarian or Life and Sheese. Visit for the full event details, or call 0117 944 1000.


For more information about this media release or to discuss feature article opportunities, including recipes from the Incredible Veggie Roadshow and hi-resolution images, please contact Viva! press officer, Helen Rossiter by emailing or campaigns manager, Justin Kerswell by emailing,uk or by calling 0117 944 1000.

On the day please call Helen on 07581 005605.

Viva! is an international animal campaigning group with offices in the UK and Poland and carries out undercover investigations to expose animal abuse. Successes include ending the sale of 'exotic' meats such as kangaroo and crocodile by all big supermarkets, stopping the debeaking of ducks in the UK, slashing the export of Polish 'meat' horses to the EU and, most recently, spearheading the successful fight against Britain's first proposed mega-dairy development. Viva! also offers help to people wanting to go vegetarian or vegan.