The Incredible Veggie Roadshow comes to Reading! | Viva!

The Incredible Veggie Roadshow comes to Reading!

Release date: 
Monday, April 16, 2007

Everything you ever wanted to know about going, being or staying veggie (or vegan) will be on tap at the Renaissance Reading Hotel, Oxford Road, Reading on Saturday, April 21, 2007, from 10.30am to 4.30pm. Organised by campaign group Viva!, entry is only "1 (under 10s free). A whole range of delicious food tastings are free ; and all the advice you could ever want on changing your diet or improving your health is also free.

A brilliant family day out, there will be cookery demonstrations, talks, veggie stalls, competitions, cruelty-free fashion, beauty products, vegan food products, books, information and campaign news. And free nutritional advice will be available all day.

Viva!'s Reading roadshow follows the success of the 16 roadshows the group have held across the UK since October 2004, which have been attended by over 27,500 people. A third of those attending the shows were meat eaters looking for help in cutting down their intake. The Incredible Veggie Roadshows have helped thousands of people go vegetarian and vegan, or cut down on their meat, and have been credited with saving millions of animals' lives.

Viva! is an international animal campaigning group with offices in the UK, USA and Poland and carries out undercover investigations to expose animal abuse. Successes include ending the sale of "exotic' meats such as kangaroo and crocodile by all big supermarkets, stopping the debeaking of ducks in the UK, slashing the export of Polish "meat' horses to the EU and, most recently, persuading supermarket chain Lidl to remove foie-gras from their shelves. Viva! also offers help to people wanting to go vegetarian or vegan.

'this is essentially a fun day out which is a celebration of veggie living', says Juliet Gellatley, international director of Viva!. "For the increasing numbers of people who want to find out more about improving their health, saving animals and protecting the environment, this is an upbeat event which will entertain and help.'

For further information and a map to the roadshow visit

The Incredible Veggie Roadshow is organised by Viva!, and sponsored by the Vegetarian & Vegan Foundation, Reading's Caf' Iguana, Beanie's Health Foods (Wholesale) Ltd, Bourgeois Boheme, Farmaround Organic, Plamil Foods Ltd, The Redwood Wholefood Company Ltd and Vegetalia Ltd.

To find out more, contact Justin Kerswell on 0117 944 1000. For media interviews, features ideas or competition opportunities contact Juliet Gellatley or Justin Kerswell on 0117 944 1000. For nutritional information, contact Justine Butler or Amanda Woodvine on 0117 970 5190.

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