The Incredible Veggie Roadshow comes to Cheltenham | Viva!

The Incredible Veggie Roadshow comes to Cheltenham

Release date: 
Thursday, September 3, 2009

A FANTASTIC roadshow, featuring everything you ever wanted to know about going, being or staying veggie is coming to Cheltenham later this month.

Organised by Europe's largest campaigning vegetarian organisation, Viva!, The Incredible Veggie Roadshow, being held in the Town Hall, Imperial Square, opens its doors on Saturday, September 26.

There will be a great range of delicious food tastings and all the advice you could ever want on changing your diet or improving your health and it's all free.

A brilliant family day out, there will be cookery demonstrations, talks, veggie stalls, competitions, cruelty-free fashion, beauty products, vegan food products, books, information and campaign news. Free nutritional advice will also be available.

International director of Viva!, Juliet Gellatley, says: "This is essentially a fun day out which is a celebration of veggie living. For the increasing numbers of people who want to find out more about improving their health, saving animals and protecting the environment, this is an upbeat event which will entertain and help.'

Viva!'s Cheltenham Roadshow follows the success of the 24 roadshows the group have held across the UK since October 2004, which have been attended by nearly 40,000 people. A third of those attending the shows were meat eaters looking for help in cutting down their intake. The Incredible Veggie Roadshows have helped thousands of people go vegetarian and vegan, or cut down on their meat, and have been credited with saving millions of animals' lives.

The roadshow runs from 10.30am to 4.30pm. Entry is free. For further information and a map to the roadshow visit

The Incredible Veggie Roadshow is organised by Viva!, and sponsored by Beanie's Health Foods, Bute Island Foods, Hempish, I Am Natural, Plamil Foods, The Redwood Wholefood Company Ltd and Yorkshire Hemp Limited.


For more information, contact Justin Kerswell on 0117 944 1000. For media interviews, features ideas or competition opportunities contact press officer Helen Rossiter on 0117 944 1000. For nutritional information, contact Justine Butler on 0117 970 5190.

Viva! is an international animal campaigning group with offices in the UK and Poland and carries out undercover investigations to expose animal abuse. Successes include ending the sale of "exotic' meats such as kangaroo and crocodile by all big supermarkets, stopping the debeaking of ducks in the UK, slashing the export of Polish "meat' horses to the EU and, most recently, persuading luxury goods chain Harvey Nichols to remove foie-gras from their shelves. Viva! also offers help to people wanting to go vegetarian or vegan.