The Incredible Vegan Roadshow comes to Gloucester! | Viva!

The Incredible Vegan Roadshow comes to Gloucester!

All welcome: vegans, veggies and those simply looking to cut down on meat

Release date: 
Tuesday, March 11, 2014

Everything you ever wanted to know about going, being or staying vegan (or moving in that direction) will be on tap at the Gloucester Guildhall, 23 Eastgate Street, Gloucester GL1 1NS on Saturday, April 26, 2014, from 10.30am to 4pm – and it’s all free! Organised by charity Viva!, entry is free; a whole range of delicious food tastings are free; and all the advice you could ever want on changing your diet or improving your health is also free.

A brilliant and welcoming family day out, there will be cookery demonstrations, talks, veggie stalls, competitions, cruelty-free fashion, beauty products, vegan food products, books, information and campaign news.  And free nutritional advice will be available all day.

The Gloucester event follows the success of the 32 roadshows the group have held across the UK since October 2004, which have been attended by over 60,000 people. A third of those attending the shows were meat eaters looking for help in cutting down their intake. Viva!’s Roadshows have helped thousands of people go vegetarian and vegan, or cut down on their meat, and have been credited with saving millions of animals’ lives.

Viva! is an animal campaigning charity that carries out undercover investigations to expose animal abuse, which is often featured in national and international press. Recently it has been supporting local activists in the Forest of Dean to end the ‘culling’ of wild boar. Successes include ending the sale of ‘exotic’ meats such as kangaroo and crocodile by all big supermarkets, stopping the debeaking of ducks in the UK, slashing the export of Polish ‘meat’ horses to the EU and, last year, propelling the plight of ducks and geese raised for foie-gras to the front page of the Daily Mirror. Viva! also offers free help to people wanting to go vegetarian or vegan.

“This is essentially a fun day out which is a celebration of vegan and veggie living”, says Juliet Gellatley, director of Viva!.  “For the increasing numbers of people who want to find out more about improving their health, saving animals and protecting the environment, this is an upbeat event which will entertain and help.”


ENDS information: 

The Incredible Vegan Roadshow is organised by Viva! and sponsored by Hempish, Dean Farm Trust, Moo Free dairy-free chocolates, Bute Island Foods, VegfestUK and Beanies Health Foods.

To find out more, and for media and competition opportunities, contact Justin Kerswell or Claire Morley on 0117 944 1000 or email further information, stall and sponsor details and a map to the roadshow visit