Comment on Livewell Report released by WWF (January 31) from vegetarian campaigning group, Viva! | Viva!

Comment on Livewell Report released by WWF (January 31) from vegetarian campaigning group, Viva!

Release date: 
Monday, January 31, 2011

“It is to be applauded that the WWF have produced a diet which suggests it is necessary to slash meat consumption by an enormous 700 per cent to help reduce greenhouse emissions. A cut in consumption from 79kg per person to 10kg will greatly reduce the impact that livestock have on the planet but it will still not be sufficient for the government to meet its target for greenhouse gas reduction by 2050 (according to Cranfield University).

Other of the diet's recommendations fall far short of what is required and ignore pressing human and ecological needs. To advocating the continuation of fish eating, for example, is deeply disturbing when fish stocks are in constant decline and many of the ocean's ecosystems are facing destruction. The science now clearly shows that all oily fish are polluted with deadly chemicals such as PCBs, dioxin and mercury and make no contribution to good health.

The authors should also re-examine how much dairy produce they suggest people eat as it appears in most meals yet numerous studies link it to certain cancers and other degenerative diseases. The authors partly acknowledge the damage done by dairy in recommending the use of spread instead of butter but still promote dairy milk, cheese, yoghurt and ice cream. This is both inconsistent and illogical.

They also ignore the fact that dairy cattle are every bit as damaging to the environment as beef cattle and while recommending a dramatic reduction in beef cattle are complacent about the number of dairy cows. Again this is illogical and inconsistent and simply appears to substitute one animal product for another. Of the 14 lunch and dinner recipes only one contains no animal products. Recommending chicken, which is high in carcinogens when cooked and contains a pint of fat (one standard bird) is also highly suspect, as is recommending white bread.

The most effective diet for anyone serious about curbing global warming and reducing instances of killer diseases is a vegan one and the closer the WWF gets to that the greater will be its impact. It still has a long way to go.

Viva! Associate Director, Tony Wardle

ENDS

http://www.guardian.co.uk/environment/2011/jan/30/livewell-plate-diet-nu...

Share on FacebookShare on Twitter

2017: Viva! Review

2017: Viva! Review

by Juliet Gellatley, Viva!'s founder and director It’s the start of another year, but before we get going with all...
FREE daily emails with everything you need to go vegan. Delicious vegan recipes, vegan meal plans, vegan nutrition, health and inspiration.
Listen to Viva!'s founder and director, Juliet Gellatley , speak on live radio about the creation and screening of the UK's first VEGAN cinema advert, Bring Hope to Millions...

Very Vegan Christmas

Being vegan has never been more important, or easy to do! Eating meat-free this festive season is the kindest and most compassionate thing you can do for the animals, your health and the environment. Let our Christmas pages inspire you to try something different this year!

Viva!’s Outreach Campaign for Turkeys this Christmas!

Viva!’s Outreach Campaign for Turkeys this Christmas!

In the weeks leading up to Christmas, Viva! has been inundated with Christmas Turkey leaflet orders - over TWICE as many as last year! This huge number of people getting active for turkeys this year reflects the masses of people turning their backs on meat in Britain, and the fast growing interest...
Viva!Life Issue 66 | Winter 2017

Viva!Life Issue 66 | Winter 2017

Discover more about Viva!'s groundbreaking vegan cinema ad campaign, our interview with Benjamin Zephaniah and catch up with the latest news on our campaigns, Vegan Recipe Club and more.

Get your free copy by becoming a Viva! Supporter - join today....

Read more
In an open letter to Bill Gates, Viva! asks Bill Gates to put his mouth where his money is and support going vegan for the planet.

Open letter to Bill Gates

I read, with some dismay, your blog Is There Enough Meat for Everyone? I see that this was written some time ago and hope that you have since changed your position to one more in keeping with current thinking.

Read more