Calls for Bristol to have a meat free day to help tackle climate change | Viva!

Calls for Bristol to have a meat free day to help tackle climate change

Release date: 
Wednesday, June 17, 2009

BRISTOL environmental campaigners are calling on the city's sustainability planners to support a proposal to declare a "meat free day' once a week to help reduce carbon emissions.

Europe's largest campaigning vegetarian organisation, Viva!, have put forward the suggestion as part of the Sustainable Food Strategy for Bristol, which is being consulted on today (Wednesday) by a group including Bristol Food Hub, Transition Bristol and the Soil Association.

Viva! have challenged project leaders to encourage Bristol to set a groundbreaking green example to the rest of the UK " in a move that could reduce every residents' annual carbon emissions by 171kg per year!

The scheme would follow the footsteps of the Belgium city of Ghent, who have declared Thursday a vegetarian day and more recently Liverpool " to help reduce their carbon emissions and benefit people's health.

Viva! founder and director, Juliet Gellatley says: "It is fantastic that such positive plans are in place to help slash Bristol's carbon emissions. Food and sustainability are a major issue facing this city, especially addressing the fact that meat and dairy production are responsible for 18 per cent of all greenhouse gas emissions*.

'It has been proven time and time again, the most effective thing anyone can do to reduce their carbon footprint is reduce the amount of meat they eat " Bristol really could lead the way in taking serious action to reduce its damaging emissions by advocating a meat free day once a week, or better still, all through the week!

"We urge all organisations, communities and individuals to back this proposal which will help make the Sustainable Food Strategy for Bristol as effective as possible.'

'Eating less meat can also really benefit peoples' health, helping to reduce instances of cancer, type 2 diabetes, stroke, high blood pressure and obesity, so it really is a fantastic move to make**.'

For more information about how meat reducing can help the environment, visit or call 0117 944 1000, or email for a free Go Veggie Pack.


Notes to Editors

For more information about this media release contact Viva! press officer, Helen Rossiter by calling 0117 9704637 or email


*United Nations Food and Agriculture Organisation 2006 " Livestock's Long Shadow

'Livestock's contribution to environmental problems is on a massive scale. The impact is so significant that it needs to be addressed with urgency' (UNFAO)

Viva! have written to Bristol Food Hub and Bristol Green Capital Programme with this proposal.

For details on the Sustainable Food Strategy for Bristol consultation, visit

Visit for our scientific report on meat and dairy consumption and global warming.

The Liverpool Echo reported Liverpool's plans to go vegetarian one day a week on June 6, 2009. Visit to read the full story.


**Daily Express reports on the New Cancer Alert of Red Meat, Monday, June 15, 2009

Our sister organisation, the Vegetarian and Vegan Foundation (VVF) also produces specialist resources on why going vegetarian/vegan is the best thing anyone can do to improve their health and help prevent the development of many of the UK's biggest killer conditions, including heart disease, type 2 diabetes, and certain types of cancers. For more information, visit