Anti-dairy Ad Aims to Tarnish Milk's "Natural' Image | Viva!

Anti-dairy Ad Aims to Tarnish Milk's "Natural' Image

Release date: 
Thursday, September 15, 2005

Eye-catching billboard set to turn heads across Britain

A giant billboard featuring a well-dressed businessman drinking milk straight from a startled cow will begin a seven city tour of Britain next week. Bearing the slogan "Cut Out the Middleman. Milk " still think it's natural'', the ad aims to turn heads " and possibly a few stomachs " by highlighting the bizarre reality of milk consumption.

The new ad, which will visit London, Coventry, Manchester, Leeds, Exeter, Cardiff and Bristol, is part of a groundbreaking anti-dairy campaign launched this month by animal campaign group Viva! The Dark Side of Dairy, the group's shocking new report and video, exposes the crippling lameness, painful udder infections and physical exhaustion which plague Britain's two million dairy cows. It also reveals the gruesome fate of unwanted male calves " every year up to 200,000 are shot in the head just hours afterbirth.

'Drinking milk isn't just cruel, it's unnatural!', says Viva!'s Senior Campaigner Toni Vernelli. "Cows produce milk to feed their babies, just like human mothers do. Our bizarre habit of drinking milk from a different species not only deprives calves of their rightful food, but also leads to a myriad of human illnesses. Drinking cow's milk is no more natural than drinking badger's milk or cat's milk.'

A copy of Viva!'s exciting new ad is enclosed. The image can also be downloaded at:

For more information on Viva!'s anti-dairy campaign contact Toni Vernelli on 0117 944 1000, or Tony Wardle on 0117 944 1000.

Share on FacebookShare on Twitter

In an open letter to Bill Gates, Viva! asks Bill Gates to put his mouth where his money is and support going vegan for the planet.

Open letter to Bill Gates

I read, with some dismay, your blog Is There Enough Meat for Everyone? I see that this was written some time ago and hope that you have since changed your position to one more in keeping with current thinking.

Read more
Book Review - Kitten Rescue Tales

Book Review - Kitten Rescue Tales

Kitten Rescue Tales chronicles the real-life rescues of two pairs of abandoned kittens, Nimai and Syama in London and Ninja and Samura in the Spanish mountains of Las Alpujarras.

What Milk?

In the usual pre-Christmas race to bring out as many new and luxury products as possible, ASDA started selling camel milk. Apparently, suckling from camels is very festive. And if you’re not sure that’s such a good idea, camel milk comes with a host of health claims and is marketed as nothing

Porky Pies

Viva!Health have complained to the Advertising Standards Authority about a new TV advert from the Agriculture and Horticulture Development Board (AHDB) group ‘Love Pork’ that suggests that pork is a healthy food.

Viva! shows the REAL Halloween Horror outside Tesco!
Many of you have been following Viva!’s Hogwood campaign, in which we expose the appalling conditions found on an intensive pig farm in Warwickshire...


Jobs at Viva! A rare chance to work for the charity you love! We need dedicated, talented souls to help...