11. PIG MEAT STANDARD SCHEMES
The vast majority of pigs reared for meat are indoor farmed, yet much vaunted assurance schemes have been developed to entice consumers to buy British-reared pig meat. These assurance schemes are supposed to guarantee higher welfare, hygiene and standards, yet Viva! has regularly exposed the dire conditions on pig units approved by them. The Red Tractor scheme, for example, which is the largest food scheme in Britain, has been joined by tens of thousands of ‘livestock’ farmers, yet they have had to do nothing of substance. Despite this, they can boast that their animals are ‘assured’. If their standards slipped there would be no warning letters, no prosecutions and no fines – just a few words.