Sweet Stuff - Biscuits; Cakes, Pastries & Baking; Chocolate; Confectionary; Desserts chilled and frozen; Sugar and other sweeteners | Viva!

Sweet Stuff - Biscuits; Cakes, Pastries & Baking; Chocolate; Confectionary; Desserts chilled and frozen; Sugar and other sweeteners

These are just some of the items on sale. For a bigger list, check each supermarket or chain's free-from or vegan lists - or do a 'vegan' search on their website. 



  • Asda: Asda Morning Coffee; Asda Rich Tea; Asda Rich Tea Fingers;
    Asda Free-from Chocolate Chip; Asda Smartprice Bourbon; Asda
    Smartprice Fruit Shortie; Asda Smartprice Ginger Nuts
  • Dove’s Farm: Organic Lemon Cookies; Apple & Sultana Flapjack; Fruity Organic Oat
  • Hobnobs: plain and choc chip are vegan (but dark chocolate are not);
    many supermarket own brand plain oat biscuits are also vegan)
  • Lazy Days: all their range is vegan, gluten-free, including Millionaire's Shortbread;
    Belgian Dark Chocolate Tiffin and more - free from shelves Waitrose, Ocado etc
  • McVities Light Digestives: (not regular)
  • Nairn’s: Fruit & Spice; Mixed Berries Oat; Stem Ginger
  • Sainsbury’s: Ginger Snaps; Rich Tea Finger; Morning Coffee; Basics Ginger; Oaty;
    Sainsbury's Digestives
  • Tesco: no biscuits were included in their vegan list, but this is probably because
    of the allergens/mixed production line issue (see page 14). However, we looked
    carefully at the ingredients in their own-brand range. Many seem vegan-friendly.
    Everyday Value Bourbon Creams; Everyday Value Digestives (not Tesco Digestives);
    Everyday Value Ginger Nuts; Everyday Value Rich Tea; Everyday Value Nice; Tesco Bourbons;
    Tesco Ginger nuts; Tesco Fruit Shortcake; Tesco Oaties
  • Waitrose: Rich Tea; Fruity Shortcake; Digestive; Shortcake; Ginger nuts;
    Reduced Fat Rich Tea; Squashed Fruit


Cakes, pastries and baking
Sadly, most shop cakes are not vegan although there is a handful available. Also, check each supermarket's vegan list (or do a 'vegan' search on their website) for suitable bakery items. Eg some fruit loaves, iced buns and doughnuts might be suitable whereas others might not. 

  • Cariad Cakes: contact company to see if they have a stockist near you (not all their range is vegan)
  • Happy Kitchen: assorted flavours from www.goodnessdirect.co.uk
  • JusRol: Pain au Chocolate – sold in a tub, bake for a few minutes. Very good! Available in
    just about every large supermarket branch
  • Mrs Crimble: Dutch Fruit Cake (Holland & Barrett, some supermarket free-from shelves
    or independent health food shops
  • Soreen Banana Loaf & Lunchbox Loaves: although regular Soreen malt loaf (and most malt loaves)
    contain milk, this banana variety does not. Mmmm

Vegan cake outlets
Vegan cakes are popping up in our larger towns and cities or online. If your local café doesn’t sell vegan cake, offer them a recipe – preferably with a slice for them to sample! – and encourage them to do so. If the cake is good everyone will eat it, not just the vegans. And if they still won't budge explain politely that you will have to take your custom (and that of your friends/family) elsewhere...

Ms Cupcake in Brixton: awesome! Soon to launch another branch, probably Brighton. Then it's off for vegan world domination...
Café Kino in Bristol: legendary cakes and food, all vegan. The café estimates that 80 per cent of its customers are not vegan yet love all the vegan food, including cakes.
Other vegan or vegan-friendly cafés are springing up all the time across the UK. No need to settle for flapjacks! Check out My Vegan Town - Viva!'s global listing site for all things vegan - or a local 
listings site, eg Vegan Bristol; Eat Out Vegan Wales; Vegan Cornwall etc etc etc. And if you find a new place or an old place with better options - tell the world, via a listings site as above! 

Online bakeries:
Hannah Banana Bakery – mail order or direct in Southampton

The Heavenly Cake Company

PS It's Vegan

Rebecca's Cakes

Vegan Cake Direct

Vegan Antics

The Vegan Cakery: Battenburgs; cupcakes, large cakes and more. They also make awesome lemon curd or 'vurd'!
(The Rainbow Confetti cake opposite is one of theirs. Mmmmm!)

And there are plenty more, so get surfin'.

Home-made cake
Cheaper and fun to do! It also makes you very popular…

From scratch
See the dedicated baking section on www.veganrecipeclub.org.uk as well as lots of caketastic recipes!

Our moist Sponge Cake has many fans, as does the pictured  Coffee & Walnut Cake with Mocha Icing – but there are plenty more.

Alternatively, try one of the current range of vegan baking books from the Viva! Shop We particularly love Vegan Cupcakes Take Over the World by Isa Chandra Moskowitz and Terry Hope Romero and also Ms Cupcake's book!

From a packet

  • Asda: Kids’ Baking Ginger Cookie Dough with Currants; Rainbow Hundreds & Thousands;
    Natural Food Colours – blue, green, red
  • Betty Crocker: Chocolate Fudge Brownie Mix.
    • Follow the packet instructions but replace the egg in their packet recipe
      with 1 tsp egg replacer plus ONE of these

      • ¼ cup apple sauce OR
      • 1 small banana, mashed well OR
      • 1 small sweet potato, peeled, cooked and mashed well
  • The Co-op Chocolate Cake Mix
    Follow the packet instructions but ditch the egg, dairy etc and add

    • 1 medium-large banana, well-mashed
    • ½ tsp baking powder
    • 90-100ml soya or other dairy-free milk 

Find out how to make it here!


Yes, you can still eat milk chocolate – the vegan version! It’s usually made from rice
or coconut milk and is quite widely available, as is vegan white chocolate. Useful places
to look are supermarket free-from shelves, good health food shops and online stores like Viva!,
Goodness, VeggieStuff etc etc - see our lists near the start of this guide. Vegan milk chocolate
products are still more expensive but that's not necessarily a bad thing. It means you don't eat so much
and it's a lovely occasional treat (instead of inches on your hips!)

And if that wasn't heartening enough, alternatives to Mars, Snickers, Milky Way and Bounty (plus a to-die-for milk-style praline bar and plenty more!) are available from http://www.vivashop.org.uk/catalog/viva/food/chocolates

  • Booja Booja: a dedicated vegan company which sells a range of sumptuous, organic and fairtrade truffles
  • Choices: milk-style buttons etc sold in many supermarkets - see free-from shelves
  • Dairy-free: milk chocolate style buttons sold in most supermarkets free-from shelves
  • Kinnerton: Dairy-free, Egg-free, Gluten and Nut-free – sold as a Bar or as Lollies
  • Lidl Fair Trade Dark: good value, good quality
  • Montezuma: several types and shapes of dark chocolate
  • Moo Free: vegan rice milk chocolate in various flavours and shapes (bars, drops – and Christmas products!)
  • OmBar: raw chocolate range that includes a divine 'milk' Cocomylk bar. Not cheap but very creamy and lush. Eat it slowly...
  • Organica: Couverture Bar (milk-style, a bit like a vegan Galaxy); White Bar – white vegan chocolate
  • Plamil: a dedicated vegan company which sells a wide range of quality chocolate from milky to 70% dark. They also do organic, sugar-free and carob bars
  • Sainsbury’s: Crispy Rice Choc Bar
  • Tesco: Free-from Chocolate Bar

Although a lot of mainstream sweeties contain gelatine*, there are still plenty of kind alternatives for you. We've listed a few brands but more and more ranges are coming out all the time, so keep checking the shelves and websites!

  • Biona: Cola Bottles; Wine Gums; Pineapple Chews
  • Chewbz retro and other sweets. They have a dedicated vegan range
  • Goody Goody Stuff: Cola Breeze; Summer Peaches; Sour Mix & Match; Sour Fruit Salad.
    Available from Asda and Viva!Shop and elsewhere
  • Holy Cow Dairy-free Fudge: available from VeggieStuff
  • Just Wholefoods: Veggiebear range
  • M&S: Flying Saucers; Menthol Eucalyptus Gum; Peppermint Gum;
    Rhubarb & Custards; Sugar Free Mints; Sugar Free Orange & Lemon Fruit Drops
  • Fabulous Fudge Factory Dairy-free Fudge: available from Redwood and Viva!
  • Sainsbury’s: Fruit Jellies; Fizzy Fangs; Fizzy Strawberry Lances; Strawberry Pencils; Mint imperials; Flying saucers; Basics Sherbet cocktails; Turkish Delight

*crushed up animal bones etc. Really.

Desserts, chilled

  • Waitrose: Summer Pudding
  • See individual supermarket lists also, eg M&S

Desserts, frozen
Food Heaven: Cheesecake (assorted flavours) and Tiramisu from selected branches of Tesco and Waitrose
Mama Cucina: Cheesecake (assorted flavours) from H&B; Goodness Direct etc
Sainsbury’s: Woodland Fruit Strudel
Tesco: Value Apple Pie; Strudel – Apple or Woodland Fruit




Ice cream and similar

  • Bessant & Dury: assorted flavours, delicious. The lemon is particularly good.
    B&D Chocolate and other flavours making their way into supermarkets, eg Tesco
  • Booja Booja: pure, nut-based, pricey but very good. The Pompompous Maple Pecan is a particular favourite
  • Food Heaven: three lovely flavours in their 'frozen dessert range. Find them in independent grocers - street and online, eg Goodness Direct
  • Swedish Glace: a range of flavours. Most large supermarkets sell the vanilla; Waitrose and H&B sell the other flavours
  • Tofutti: ice cream and cones




Many brands are vegan (check no added egg white or whatever) and widely available.
See individual supermarket sections or just rummage around the freezer section of your local shop!






Desserts, long-life and other
Quite a few dairy-free, egg and gelatine-free products out there now! Always read the labels of course.

lpro and Provamel: soya desserts, assorted flavours
Co-op: Rich Fruit Christmas Pudding; Truly Irresistible Christmas Pudding
FruityPot Peach Jellies: Poundland
Granovita: Jellovita, assorted flavours
M&S fruit with jelly desserts: Raspberry; Mojito; Peach Melba; Fresh Fruit; Pina Colada;
Pomegranate & Elderflower; 3 Retro Mini Jellies
Poundland: Fruity Pot Peach Jellies (pack of 3)
Sainsbury's Jelly Desserts: Raspberry; Mandarin
Waitrose: Good To Go Elderflower Jelly with Berries; Summer Pudding


Sugar and other sweeteners
Vegans don’t eat honey ( see A-Z of Hidden Nasties - B for Bees and H for honey) but
there are plenty of sweet alternatives. We list the most available brands but there are others
out there too, especially syrups. People get anxious about sugar but in the UK animal bones aren't
used in the manufacturing process of mainstream brands, unlike other countries such as the US.

  • Agave Syrup: Biona Organic (light and dark varieties); Crazy Jack; Hale & Hearty
  • Barley Malt Syrup: Clearspring; Meridian
  • Brown Rice Syrup: Biona; Clearspring; Crazy Jack; Now
  • Date Syrup: Meridian - or try a good deli that sells original Middle Eastern date syrup such as Basra brand.
  • Golden Syrup: Tate & Lyle
  • Supermarket own-brand sugars are usually vegan, but check.
  • Maple Syrup: Meridian; Sainsbury’s: Pure Canadian Maple Syrup
  • Molasses (black treacle): A fantastic source of iron! Meridian
  • Other syrups: Sweetbird - vanilla, butterscotch etc - meant for drizzling in coffee or on ice cream


People get anxious about sugar but in the UK a lot of commercial brands don't use animal bones in
the manufacturing process - unlike other countries such as the U.S.

  • Billington: all their range is vegan. However, Golden Icing Sugar is ‘made in a factory which uses eggs’
    but egg is not added to the sugar. See Allergens vs Vegan section near beginning of this guide.
  • Co-op: Fairtrade Dark Brown Soft; Fairtrade Demerara; Fairtrade Golden Granulated; Fairtrade
    Light Brown Soft; Fairtrade White Granulated
  • Silver Spoon: all sugar and sweetener products are suitable (NOT Royal Icing sugar)
  • Tate & Lyle: all their sugar and syrup range (NOT Royal Icing)
  • Waitrose: Dark Brown Soft; Light Brown Soft; Golden Granulated; Golden Caster; Demerara; Light Muscovado; Dark Muscovado; Fair Trade Granulated Cane; A Sprinkle of Cinnamon Sugar; A Sprinkle of Lavender Sugar
  • Wholefood brands from vegetarian companies such as Essential and Suma - their sugar is likely to be vegan!