WHY YOU SHOULD support Viva!
Viva! investigates animal cruelty and launches regular, hard-hitting campaigns. Viva! has pushed the vegan debate back on to the agenda - on TV, radio, Press and social media. Viva! saves animals.
Viva! invests in the future. Viva! researches and campaigns on why animal consumption is a major threat to our fragile planet and to our health. Viva! is sowing the seeds of a more compassionate tomorrow.
Viva! helps people change their diet. Wherever you are on the road to veganism, we are here to help you!