THE PIG PROJECT I - The forgotten
The first of six paintings in 'The Pig Project', create for Viva! as part of their latest campaign (www.viva.org.uk/faceoff)
The images speak for themselves, because these disregarded and abused creatures cannot.
Juliet Gellatley's emotional and humane reaction to the so-called 'acceptable' conditions Viva! uncovered on UK factory farms compelled me to try and convey what she saw using my artwork. I feel as she does - that no right-minded individual could remain unaffected by what, until now, was carefully hidden from the public gaze.
We should need no other facts than those we see before us to change the way we behave.
The real difficulty lies in persuading the public to look at and to empathise with a truly barbaric spectacle - one that is made palatable by media lies and cheerful advertising imagery.
Exposing an uncomfortable truth is never easy.
Facing up to an unacceptable reality that shames us all is never easy.
However - taking responsibility for our personal choices and actions is very easy.
If you don't like what you see, don't be a part of it.
There are healthy, cruelty-free, plant-based alternatives to all meat and dairy products. They are now more numerous and easily available than ever.
Hiding behind advertising half-truths and meaningless promises of 'high animal welfare standards' has allowed factory farming to become what it is today: a brutal industry that is unnecessary, unethical, unhealthy and unsustainable. But not unchangeable.
This 'industry' has no empathy, no sympathy, no morals - but YOU do.
So use your humanity and don't look away.
Make the choice to go vegan, and help to end the hidden cruelty of factory farming forever.
About the artwork:
Rendered in acrylic paint on A4 size canvas board.
Inspired by Viva!'s investigations into UK Pig Farms in 2015, using images from the footage taken on those farms.
Each farm alleging to be abiding by the standards and regulations set by UK farming authorities.