Protests and media photocalls
When Viva! launches a campaign we often co-ordinate nationwide actions when contacts organise protests and media photocalls outside high street shops, supermarkets and other venues. We can provide all the resources you need for a successful action eg. model press releases, banners, leaflets and animal masks. If we’re coordinating actions across the country, we’ll often provide you with a pre-written press release if you want. All you need to do is cajole a few people into turning up on the day!
Campaigners organise demos about local issues too and Viva! is always here to provide advice and support. For more information about dealing with the media, including how to contact them and writing press releases, click here
Speaking to the media
Many people feel nervous about speaking to the press but it really isn’t difficult to do. Despite their reputation, reporters are usually polite, helpful and accommodating – after all, they need you to help them fill their airwaves or the pages of their paper. If you’re organising a protest they’ll often want a quick quote which you can prepare beforehand – and which Viva! will always be happy to help you with if you like.
Sometimes we receive calls her in the Viva! office from regional media (newspapers, radio, television) who want to speak to somebody in their town about a specific campaign, a local issue, or vegetarianism in general. A newspaper journalist will typically only want a quick quote and a radio journalist may just want to record a few ‘soundbites’ for news bulletins.
Remember, there may already be someone active in your area who’d be grateful for your help – check out our Contacts List
If you’d like to become a Viva! campaigner, get in contact with us here.