* We are planning to expand our billboard campaign as we have had so much interest in these adverts. We are very closely monitoring the COVID-19 situation and will only place billboards when the time is right.
Our billboards "when did you last kill an animal" and "what's your favourite animal to eat" have had an instant impact on thousands of people.
Britain claims to be a nation of animal lovers, with over half the population having companion animals. Yet all too often, people buy animal products without making the connection to the animal who has suffered and been killed in order to be on their plate.
If dogs were treated like this there would be uproar.
What are we doing about it?
It’s time to confront the uncomfortable hypocrisy that we love some animals and condemn others to a life of suffering. After testing out different messaging on meat eaters, we found the direct approach of asking difficult and hard-hitting questions was the most effective.
We’ve placed the provocative billboards on busy bus stops where people have time to absorb the message and on gigantic sites with huge footfall, across Nottingham, Leicester, Grantham, Northampton, Hinckley, Heanor, Beeston and Derby.
Social Media Response
The outcome of the campaign can be seen in the sheer number of comments shared on social media!
We are truly having a positive impact in the East Midlands and now want to take the campaign across the UK, but we need your help!*
You CAN HELP US get these powerful ads shown in towns and cities across the UK.* The more donations we receive, the more billboards we can place.