Current Viva! Campaigns
Every year in Britain, more than 7 billion animals face the barbarity of slaughter - many fully conscious. Most spend their short, brutal lives in confinement, pain and misery. Viva! launches regular, hard-hitting campaigns and has forced the vegetarian and vegan debate back on to the agenda - on TV, radio and in the press.
Find out more about our campaigns and support Viva! - Campaigning for Animals, Fighting for Change.
Badgers are under threat because of the dairy industry. Find out why and what you can do to save them!
Our Cracked campaign looks at the short lives of British hens. See our shocking undercover investigations ...
Every day in the UK 2.5 million chickens are cruelly slaughtered for meat – that’s 30 deaths every second – each one an individual, each one a life lost.
So cruel it is illegal to produce in the UK, but not illegal to import it. Where's the sense in that?
The best way to end animal suffering is to go vegan - or at least take steps in that direction.
The sad life of most British pigs is one of confinement, mutilation and early death. Close Britain's pig slums!
Previous Viva! Campaigns
Beef cows are bred simply to eat, get big and die. They gain weight quickly and are ready for slaughter at only 11 to 12 months old.
Crocodiles are taken from the wild confined in an unnatural habitat for the rest of their lives. Just for a novelty meat.
Britain’s favourite wild bird has been forced out of the ponds and crammed in their thousands into factory farms. No water, no life!
Most animals bred for meat in Britain are factory farmed. Find out why we say Cruel Britannia.
Some people who give up eating meat continue to eat fish in the belief that is less cruel. Nothing could be further from the truth.
Think goat's milk is kinder? Think again. More mutilations, early death and suffering.
Shot in their thousands in the Outback for a 'novelty' meat. Baby joeys are pulled from their dying mothers pouches and killed.
The UK leather industry is worth billions of pounds each year. An animal’s skin makes up 7-10 per cent of his or her total worth.
In restaurants live animals are waiting to die. In tanks live lobsters and crabs are on sale to whoever wants to buy them.
In Britain ostriches are penned up, their eggs taken away and their chicks killed at one year old.
Reindeer are gentle animals, increasingly subjected to - and stressed by - modern herding methods.
Native to North America, the grey squirrel was brought to Victorian Britain. Today they are often persecuted.
This cruel trade of live turtles is not only an animal welfare nightmare, it is also an ecological disaster.