Juliet Gellatley's Blog
Founder & Director
In 1994 I founded Viva! – a vibrant, campaigning charity that promotes a veganism and saving animals. I also launched Viva! Poland and Viva!Health in 2002.
I’ve been fortunate enough to create and launch numerous campaigns – my focus being on saving animals. I’ve investigated many farms – often the big names – to show what farming means for most of the UK’s animals. My books are the Silent Ark (with Tony Wardle), Born to be Wild and the Livewire Guide to Going, Being & Staying Veggie.
And guides include Why You Don’t Need Dairy, Vegetarian & Vegan Mother & Baby Guide, Healthy Veggie Kids and Nutrition in a Nutshell.
One of the many risks I’ve taken include launching The Incredible Vegan Shows, before Vegan festivals existed in the UK! Fortunately they were a hit and have travelled across Britain helping people go vegetarian and vegan.
Believe it or not, I was the first person the Vegetarian Society employed to campaign in there then 140 year history! It was exciting breaking new ground in the UK, and having press launches that were packed to the rafters. I became its director but left to set up Viva! – one of the very great passions of my life.