In 1994, Juliet Gellatley founded Viva!, the UK's first vegan campaigning charity.
Since then we have run countless campaigns which have exposed the inherent cruelty to farmed animals in the UK and around the world.We have also campaigned to show how veganism is not only healthier for our bodies, but also for our planet.
Watch our brand new 25th anniversary film showing our history and what we have accomplished - with your support. It's been an amazing journey and we couldn't have done it without you!
You may have seen our exposé on a pig farm supplying Morrisons. Now, we have incredible news. The Estate where it is located – DIRECTLY DUE TO OUR INVESTIGATION – are planning to “get the buildings vacated in the quickest time possible”. We have also been informed by locals that there are plans to demolish the farm. This exposé was funded by you – our supporters!