More Than Half our ‘Meat’ Won’t Come From Animals by 2040, Report Says | Viva! - The Vegan Charity
More Than Half our ‘Meat’ Won’t Come From Animals by 2040, Report Says

A new report says 60 percent of 'meat' won't come from animals by 2040 due to consumers caring more about animal welfare, their health and the environment.

Veganism has boomed in the past few years, with more people and companies turning towards a more compassionate way of living than ever before. 

Finding vegan options in restaurant chains and supermarkets is now as easier than ever, but a new report suggests not only will vegan meat alternatives continue improving over the coming years; it will actually replace animals on supermarket shelves.

According to global consultancy firm, AT Kearney, 60 per cent of ‘meat’ eaten will be replaced with alternatives to animal-derived products by 2040.

The change is led by consumer driven demand for realistic meat alternatives such as Beyond Meat’s products and the development of lab-grown meat.  

Consumers are becoming more concerned with animal welfare, their own health and the environmental cost of animal agriculture, leading them to lean towards a vegan lifestyle says the report.

“The large-scale livestock industry is viewed by many as an unnecessary evil,” said the report. “With the advantages of novel vegan meat replacements and cultured meat over conventionally produced meat, it is only a matter of time before they capture a substantial market share.”

And even avid carnivores will move towards more ethical ‘meat’, according to the report, as alternatives to animal products become increasingly realistic.

“For passionate meat-eaters, the predicted rise of cultured meat products means that they still get to enjoy the same diet they always have, but without the same environmental and animal cost attached.”

The report estimates 35 percent of all ‘meat’ will be cultured (lab grown) by 2040 and 25 percent will be made from vegan replacements, noting that vegan alternatives will be essential in the transition away from animal products as cultured meat slowly enters the market. 

Learn more about veganism by ordering our Free Vegan Super Pack, including everything you need to make the transition - use the discount code VEGANSUPERPACK1X19 at the checkout.


Share on FacebookShare on Twitter

Giving Tuesday - Thank You!

Giving Tuesday - Thank You!

Conor Haines |04/12/2019
We’d just like to say a huge thank you to everyone who donated yesterday as part of #GivingTuesday (and to all our kind donors for that matter)...
Help Us Fundraise For Animals This #GivingTuesday

Help Us Fundraise For Animals This #GivingTuesday

Conor Haines |02/12/2019
#GivingTuesday is upon us! If you are interested in making a difference for animals and the planet, we’d love for you to get involved by setting up a Facebook fundraiser on behalf of Viva! to help us continue campaigning for a kinder world!...
December 2019: Viva! Vegan Podcast
We wish you a compassionate Christmas! In this extra special episode, we have a worldwide exclusive! Introducing the fantastic, positively vegan Christmas song, Peace on Your Plate . Produced by Gavin Chappell-Bates and Giles Bryant, Peace on Your Plate could become the first ever vegan Christmas...
Top 5 Vegan Mince Pies

Top 5 Vegan Mince Pies

Louisa Kendal |29/11/2019
Which high street vegan mice pie reigns superior?
Viva!Life Issue 72 | Winter 2019

Viva!Life Issue 72 | Winter 2019

The winter issue of Viva! Life is out now! This issue features an interview with Gabrielle Aplin, a vegan singer with heart, and George Monbiot, the environmental columnist. We celebrate our 25th Anniversary Awards and recap our latest campaigns, including the Hogwood victory, our headline environment campaign Vegan Now, and our vegan milkshake tour Viva!shake.

Read more

Exclusive: The First Vegan Christmas Chart-Topper!

Friday, November 29, 2019

Two musicians are on a mission to achieve the first vegan Christmas number one with their positively vegan track - Peace on Your Plate! 

Read more
4 Ways to Survive Christmas with your Family as a Vegan

4 Ways to Survive Christmas with your Family as a Vegan

Louisa Kendal |25/11/2019
Whether it's your first or your fifteenth vegan Christmas, it can still be a challenging time of year...