Beyond Meat hits TGI Fridays USA
Beyond Meat have made it their mission to create a mass-market plant-based alternative to meat burgers whilst maintaining the taste and texture of meat. The plant-based version could easily be mistaken for a meat burger, it contains 20g of protein, no GMOs or soy and it even bleeds.
The ingredients of the plant-based burger are as follows;
Pea Protein Isolate, Expeller Pressed Canola Oil, Refined Coconut Oil, Water, Yeast Extract, Maltodextrin, Natural Flavors, Gum Arabic, Sunflower Oil, Salt, Succinic Acid, Acetic Acid, Non-GMO Modified Food Starch, Cellulose From Bamboo, Methylcellulose, Potato Starch, Beet Juice Extract (for color), Ascorbic Acid (to maintain color), Annatto Extract (for color), Citrus Fruit Extract (to maintain quality), Vegetable Glycerin.
The partnership with TGI Fridays will be Beyond Meat’s biggest partnership yet, with more than 470 restaurants across the USA stocking the vegan burger from October 2017 as well as a national rollout date expected in early 2018.
TGI Fridays have committed to offering The Beyond Burger patty as a replacement for any of their meat burgers. Chief Marketing Officer for TGI Fridays, Stephanie Perdue said "TGI Fridays is constantly innovating to appeal to an array of tastes and lifestyles, which includes offering more options for vegetarians and meat-lovers alike. We tested many concepts and The Beyond Burger was far and away the favourite plant-based burger among both our guests and chefs, making it the ideal addition to our popular Burger Bar."
I have been dodging TGI Fridays like the plague but it is my belief that we need to embrace non-vegan restaurants that offer vegan options, even if they are only offering vegan options so they don’t miss out on a growing market. I am celebrating the increase in veganism and that it is becoming more mainstream. I believe that everyone is going to be better off for it, especially the animals!
Zizzis, TGI Fridays, Pizza Hut, here's to a healthy, happy future without having to harm animals or our planet.
The question is, when is the burger going to be on the menu in the UK? Well, I had a chat with Terry McDowell, Head of Food and Drink for TGI Fridays and he said "We are launching a new menu soon with vegan dishes and this is definitely an area we are looking to expand"
Let's wait and see.