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Ahimsa milk

Ahimsa milk

Ahimsa means ‘do no harm’ and is derived from the Sanskrit ‘a-hiṃsā’ (cause no injury). It’s an important principle in Indian religions. Inspired by the notion that all living beings possess divine spiritual energy and that violence has karmic consequences...
HONEY – more hype than new hope!

HONEY – more hype than new hope!

It is claimed that honey can prevent, treat and cure all manner of ailments to from acne to worms! But how much is true and how much is hype?
WATCH VIVA! GO UNDERGROUND ON WORLD EGG DAY!

WATCH VIVA! GO UNDERGROUND ON WORLD EGG DAY!

Viva!’s exciting, high-speed tube action last week for World Egg Day was met with a surprised but overwhelmingly positive response by London commuters going about their daily business. Our new footage taken over the course of a year - and informative leaflets meant that commuters were left in...
I can’t believe the lies about butter!

I can’t believe the lies about butter!

A report from the National Obesity Forum is trying to get us to put butter, cheese and beef back on the menu, but government experts and scientists are having none of it.
All British dairy farms big and small do this

All British dairy farms big and small do this

Have you ever looked at pictures of tiny calves in single hutches or pens like those below and thought “That’s not Britain, it’s America. We don’t do things like this.” Well, you might not be the only one. I only recently realised how strong this perception is and that...
So What’s the Real Reason, Greenpeace?

So What’s the Real Reason, Greenpeace?

In a recent piece entitled Cows, Conspiracies and Greenpeace , Greenpeace’s UK campaigns director, Robin Oakley, tried to explain why his organisation avoided the word ‘vegan’...
Cracked

Cracked

Juliet goes undercover to witness first-hand the tragic lives of British chucks
The Vegan New Wave

The Vegan New Wave

In the last year there has been a giant surge of interest in the amount of exciting, innovative vegan food being produced. From the advent of aquafaba (see below), to the improvement in meat and cheese alternatives – it’s a vegan revolution! Innovation driven by compassion. Meat and...
Interview: A Life of Activism with Viva! Founder and Director, Juliet Gellatley

Interview: A Life of Activism with Viva! Founder and Director, Juliet Gellatley

Juliet Gellatley, Founder and Director of Viva! has been at the forefront of plant-based activism in the UK for decades. In this interview she discusses her history as a campaigner, raising Vegan children and the future of Vegan advocacy in the UK.