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Victory! ASA Rejects Complaints about TRASH Billboards

Victory! ASA Rejects Complaints about TRASH Billboards

The Advertising Standards Authority (ASA) rejects complaints about our TRASH billboard advert.
Ruxton, you are spoiling us with your advice!

Ruxton, you are spoiling us with your advice!

The UK meat industry has just announced it is joining forces to spend £2 million targeting young consumers in a bid to promote beef, lamb and pork in the hope of saving a dying market...
Superbug threat is a 'ticking time bomb'

Superbug threat is a 'ticking time bomb'

Viva!Health’s Senior Researcher, Dr Justine Butler, spent this week in Westminster, attending two all-party parliamentary group (APPG) meetings at the House of Lords. Here’s her account of what happened at the first meeting...
Viva!’s Outreach Campaign for Turkeys this Christmas!

Viva!’s Outreach Campaign for Turkeys this Christmas!

In the weeks leading up to Christmas, Viva! has been inundated with Christmas Turkey leaflet orders - over TWICE as many as last year! This huge number of people getting active for turkeys this year reflects the masses of people turning their backs on meat in Britain, and the fast growing interest...
Ahimsa milk

Ahimsa milk

Ahimsa means ‘do no harm’ and is derived from the Sanskrit ‘a-hiṃsā’ (cause no injury). It’s an important principle in Indian religions. Inspired by the notion that all living beings possess divine spiritual energy and that violence has karmic consequences...
HONEY – more hype than new hope!

HONEY – more hype than new hope!

It is claimed that honey can prevent, treat and cure all manner of ailments to from acne to worms! But how much is true and how much is hype?
WATCH VIVA! GO UNDERGROUND ON WORLD EGG DAY!

WATCH VIVA! GO UNDERGROUND ON WORLD EGG DAY!

Viva!’s exciting, high-speed tube action last week for World Egg Day was met with a surprised but overwhelmingly positive response by London commuters going about their daily business. Our new footage taken over the course of a year - and informative leaflets meant that commuters were left in...
I can’t believe the lies about butter!

I can’t believe the lies about butter!

A report from the National Obesity Forum is trying to get us to put butter, cheese and beef back on the menu, but government experts and scientists are having none of it.
All British dairy farms big and small do this

All British dairy farms big and small do this

Have you ever looked at pictures of tiny calves in single hutches or pens like those below and thought “That’s not Britain, it’s America. We don’t do things like this.” Well, you might not be the only one. I only recently realised how strong this perception is and that...