Advertise in Viva!life


The sure way to reach vegetarians, vegans, meat and dairy reducers! 

No other publication reaches more vegetarians, vegans and meat and dairy reducers than Viva!life. Viva!life is the perfect title to promote your business and products. Rates are genuinely affordable. Amazing discounts of up to 50% for vegan businesses, charities and repeat advertisers.

Sign-up to our V-Biz e-news for amazing discounts and to keep up with the latest vegan business trends. 

About Viva! and Viva!life 

Launched in 1994 and now the best-supported veggie organisation in the UK. Headline-grabbing campaigns to save animals and help people go vegan. Our campaigns reach millions through great media coverage and active local groups. We also produce popular and professional guides & reports on all the veggie/vegan issues.

Viva!life encompasses our passion to promote a compassionate and cruelty-free lifestyle in a colourful, friendly and interactive way. But don't our word for it - read the latest issue here 


  56 page, full colour, A4 magazine

  Biggest and best UK vegetarian and vegan magazine

  Distributed to 15-20k Viva! supporters, three times a year

 Sent to all media nationwide, distributed FREE at 40+ ethical events every year

 Received by over 200 hundred businesses including: health food shops, hotels, B&Bs and restaurants found in Viva!'s  Supporters' Discount Scheme

 Exclusive celebrity interviews

 Great products pages, readers offers, features, health advice, campaign news, cookery and insightful commentaries

 Huge popularity ensures a long shelf life



Who reads Viva!Life

Most readers rate Viva!life as 'excellent' or 'good'. One third are meat/fish eaters open to alternatives. Most are vegans or veggies looking for inspiration.

Readers are predominantly female - and mostly control the shopping. One third are 18-34 years - over 40 per cent are 35-54 years. Health and ending animal cruelty are what motivates Viva!life readers.

About Viva!life

Advertising rates

Advertising sizes 


Have your new vegan product or service reviewed in our Lifestyle pages


The Lifestyle pages of Viva!life are a great way to increase your sales and build interest in your new product. We review NEW and exciting vegan/eco products and offer our readers a few giveaways.

What we need from you:

1. Promotional copy 2. Hi-res images (suitable for print) 3. Samples of your product 4. Competition prizes

Here's an example of the Lifestyle section in the spring editon of Viva!life, p28-29

We have a limited amount of placements available for each issue - Book yours now! 

2016/17 Advertising deadlines:


Booking deadline

Copy/Artwork deadline

Publication date

Winter '16 VL63 Fri, Sept 30 Fri, Oct 28 Fri, Nov 11
Spring '17 VL64 Fri, Jan 25 Fri, Feb 6 Fri, Mar 10
Summer '17 VL65  Fri, May 19 Fri, June 9 Fri, July 21
Winter '17 VL66 Fri, Sept 8 Fri, Sept 22 Fri, Nov 3

Contact Katrina Gazley on to book an advert or for any information about advertising in Viva!life