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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Break Free!
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Break Free!

Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.

Manor Farm - Piglet
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Investigations appeal

Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.

News and blogs

Break Free!

Break Free!

14/10/2025   |     |   Campaigns

Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.

Animals
Jazz and Juliet with piglet

Break free Appeal

14/10/2025   |     |   Animals

Juliet and her son Jazz step inside a British pig farm to expose the truth behind factory farming. This powerful appeal calls for compassion – and action to end cruelty.

Animals
Horseracing

The Dark Side of Horse Racing

18/09/2025   |     |   Animals

The time has come for the UK to acknowledge that horse racing’s inherent exploitation makes it not a harmless pastime but a relic of a less compassionate era, incompatible with...

Viva! in the media

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