What we do
Native to North America, the grey squirrel was brought to Victorian Britain. Today they are often persecuted.
Each year, around 18 million turkeys are slaughtered in the UK – with around 10 million killed for Christmas alone.
This cruel trade of live turtles is not only an animal welfare nightmare, it is also an ecological disaster.
Each year wild boar are being hunted and shot. Boars are actually for the most part gentle and inquisitive.
Viva! campaigns for a vegetarian/vegan world because most farmed animals spend their short and miserable lives in the filth of factory farms and are killed with sickening barbarity. We expose this abuse by secretly going inside these shameful places and filming the suffering – publicising it with nationwide campaigns that bring about change.
- Viva! monitors the latest research from all over the world on the environment and development issues and argues for change with hard science.
- Viva! organises demonstrations and imaginative local campaigns to ensure the public know what’s happening in their area.
- Viva! provides all the information and support necessary to help people change their diet because the best way to protect animals is to stop eating them.
- Viva! needs your support to end the shame of animal suffering, to protect the planet and stop the killing.