What we do
Reindeer are gentle animals, increasingly subjected to - and stressed by - modern herding methods.
In Britain today, millions of farmed animals face having their throats cut while fully conscious – and it’s perfectly legal.
The free-range nature of these farmed animals hides a litany of suffering.
All farmed animals end their life at the abbatoir. Read why there is no such thing as humane slaughter.
Native to North America, the grey squirrel was brought to Victorian Britain. Today they are often persecuted.
Viva! campaigns for a vegetarian/vegan world because most farmed animals spend their short and miserable lives in the filth of factory farms and are killed with sickening barbarity. We expose this abuse by secretly going inside these shameful places and filming the suffering – publicising it with nationwide campaigns that bring about change.
- Viva! monitors the latest research from all over the world on the environment and development issues and argues for change with hard science.
- Viva! organises demonstrations and imaginative local campaigns to ensure the public know what’s happening in their area.
- Viva! provides all the information and support necessary to help people change their diet because the best way to protect animals is to stop eating them.
- Viva! needs your support to end the shame of animal suffering, to protect the planet and stop the killing.