Vegetarians International Voice for Animals

What we do

Our work

The Government, National Farmers Union and dairy farmers all support live calf exports. Find out what you can do to help.

In restaurants live animals are waiting to die. In tanks live lobsters and crabs are on sale to whoever wants to buy them.

In Britain ostriches are penned up, their eggs taken away and their chicks killed at one year old.

The sad life of most British pigs is one of confinment, mutilation and early death. Close Britain's pig slums!

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About us

Viva! campaigns for a vegetarian/vegan world because most farmed animals spend their short and miserable lives in the filth of factory farms and are killed with sickening barbarity. We expose this abuse by secretly going inside these shameful places and filming the suffering – publicising it with nationwide campaigns that bring about change.

  • Viva! monitors the latest research from all over the world on the environment and development issues and argues for change with hard science.
  • Viva! organises demonstrations and imaginative local campaigns to ensure the public know what’s happening in their area.
  • Viva! provides all the information and support necessary to help people change their diet because the best way to protect animals is to stop eating them.
  • Viva! needs your support to end the shame of animal suffering, to protect the planet and stop the killing.