Vegetarians International Voice for Animals

What we do

Our work

So cruel it is illegal to produce in the UK, but not illegal to import it. Where's the sense in that?

The best way to end animal suffering is to go vegan - or at least take steps in that direction.

Think goat's milk is kinder? Think again. More mutilations, early death and suffering.

Viva!'s campaign has helped to save 70,000 annually. Every year, 30,000 'meat' horses leave Poland for Italian abbatoirs.

Help us end the War on Wildlife - in Britain and further afield ...


About us

Viva! campaigns for a vegetarian/vegan world because most farmed animals spend their short and miserable lives in the filth of factory farms and are killed with sickening barbarity. We expose this abuse by secretly going inside these shameful places and filming the suffering – publicising it with nationwide campaigns that bring about change.

  • Viva! monitors the latest research from all over the world on the environment and development issues and argues for change with hard science.
  • Viva! organises demonstrations and imaginative local campaigns to ensure the public know what’s happening in their area.
  • Viva! provides all the information and support necessary to help people change their diet because the best way to protect animals is to stop eating them.
  • Viva! needs your support to end the shame of animal suffering, to protect the planet and stop the killing.