Vegetarians International Voice for Animals

What we do

Our work

Crocodiles are taken from the wild confined in an unnatural habitat for the rest of their lives. Just for a novelty meat.

Britain’s favourite wild bird has been forced out of the ponds and crammed in their thousands into factory farms. No water, no life!

Most animals bred for meat in Britain are factory farmed. Find out why we say Cruel Britannia.

Some people who give up eating meat continue to eat fish in the belief that is less cruel. Nothing could be further from the truth.

So cruel it is illegal to produce in the UK, but not illegal to import it. Where's the sense in that?

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About us

Viva! campaigns for a vegetarian/vegan world because most farmed animals spend their short and miserable lives in the filth of factory farms and are killed with sickening barbarity. We expose this abuse by secretly going inside these shameful places and filming the suffering – publicising it with nationwide campaigns that bring about change.

  • Viva! monitors the latest research from all over the world on the environment and development issues and argues for change with hard science.
  • Viva! organises demonstrations and imaginative local campaigns to ensure the public know what’s happening in their area.
  • Viva! provides all the information and support necessary to help people change their diet because the best way to protect animals is to stop eating them.
  • Viva! needs your support to end the shame of animal suffering, to protect the planet and stop the killing.