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Sheep and Lambs

Lucky is lucky to be alive. He survived birth in the bitter cold of early January when a million babies like him died of hypothermia. He was lucky he didn’t end up alone, afraid and bewildered, in the orphan’s market – sold for a few quid. But Lucky’s luck won’t last. Soon, he will be killed for a Sunday roast that no-one really needs. Find out more.

What about wool? Find out why lambs and sheep are unwillingly Dedicated Sufferers of Fashion.

What can I do?

The best way to end the suffering of animals is to go vegan - or at least start in that direction. We can help you do just that. Please also share this page with your friends and family so that they know how animals suffer and how they can help end that suffering. 

Please also consider a donation to help us continue to expose animal abuse. If you like what Viva! does and want to become part of our work why not join today?

Current campaigns

Whilst fur farming itself is banned in Britain, it is not illegal to...

Latest updates

VISITORS to Exeter City Centre will have their eyes opened to the...

Concerns are raised about human health consequences of a new...

Campaign victories

Dover sending animals to death
National animal campaign launched in cityPhotocallDate: Wednesday, March 18 Time: 12noon Location: High Street, Exeter, by Bedford Square

Campaign materials

Although many see it as the ultimate in free-range farming, the seemingly idyllic scene of a ewe and her lambs grazing is...

Video footage

Watch our shocking exposé of the British...