Resistance is coming and we are running out of time. We’ve seen the future and this is it: Swine (http://www.watchswine.today), our latest film, is a terrifying exposé of the global health crisis posed by an unregulated factory farming industry’s misuse and abuse of antibiotics.
AMAZING MEDIA COVERAGE, 3,325 people taking the January vegan challenge and millions of others reading positive things about veganism for the first time ever. Result!
Veganuary founder, Matthew Glover, working with Viva!, was excited by the success, saying: “We’ve been overwhelmed by the positive response and media coverage. Veganism has entered the mainstream!” Veganuary made headlines in the Guardian, Independent, Daily Mail, Times, BBC online and MSN.
Why did they do it?
Participants were asked why they were taking the Veganuary challenge and said
Ignore the misleading headlines about saturated fat being good for you – government guidelines are right on this one! says Viva!’s Health Researcher & Writer Dr Justine Butler
Saturated fat is back in the news again. A recent study saying UK dietary fat guidelines were based on shaky evidence was widely covered by press and social media. Sensationalist and misleading headlines included; “Butter ISN'T bad for you after all” and “Food fat warnings should not have been introduced” However, the study has been slammed by experts who point out that despite the headlines, government advice has NOT changed:
The average man should eat no more than 30g of saturated fat a day.
The average woman should eat no more than 20g of saturated fat a day.
Most people in the UK eat too much saturated fat: about 20 per cent more than the recommended maximum, according to the British Dietetic Asso
This Mother’s Day, March 30, Viva! and Viva!Health are launching a brand new campaign called White Lies. It combines and updates all our work on the dairy industry and offers many important new resources.
By Veronika Powell, Viva! campaigner
By Justin Kerswell, Campaigns Manager
The front cover and page after full page in the Daily Mirror was our response to a deaf Government that refuses to listen to our calls to ban foie-gras. Despite being so cruel that its production is essentially banned in Britain, it can still be imported. There is no law against foie-gras here but any attempt to force feed ducks would bring a prosecution for animal cruelty. This is why Viva! has launched a campaign to persuade the Government to ban all imports.
During the past 10 years, I have regularly written to ministers
Viva! launches Life is Cheep? on November 19 with a Day of Action on Saturday, November 22. Juliet Gellatley, Viva!’s founder and director, explores why she feels so strongly about this campaign and urges us all to help one of the most maligned animals on the planet.
The fetid stench filled our nostrils as we walked towards a gargantuan complex of industrial sheds, remarkably close to the town centre of Ross-on-Wye.
By Dr Justine Butler, Senior Health Researcher & Writer, Viva!
Recent figures published by Defra in October 2014 showed that around 17 million turkeys were slaughtered in the UK over the previous 12 months. That number of people could fill Wembley Stadium nearly 200 times over! The majority of these unfortunate birds are killed for the Christmas dinner table. However, one of the key results of this Defra report was that the number of turkeys killed in the UK was 15 per cent lower than this time last year. At a time when it is universally agreed that we need to be eating less animal produce, are we finally beginning to get the message? Most meat-eaters admit they don’t even like turkey. So are they opting for duck, goose or one of those hideous monstrosities where they jam one bird into another and then another? Or are we moving towards making a healthier and kinder choice and going for the nut roast or chestnut wellington?
We’ve only been eating turkeys at Christmas for a few hundred years. It was during the 16th century that turkey started to become popular, when Spaniards imported them from America.
By Justin Kerswell, Campaigns Manager and Deputy Director of Viva!
At time of writing, parts of Somerset and Gloucestershire are once again reverberating to the sounds of gunshots and the screams of dying badgers. Despite the Government’s previous trials in 2013 being roundly condemned as pointless, bloody, inhumane and costly the guns are out again. Yet a rather pungent, potential culprit is quite literally spreading more-or-less unchecked across the countryside and nothing is being done about it.
If you’ve heard minister after minister repeat the words “Doing nothing is not an option” you’d be forgiven for thinking that everything else has been done to prevent the s
Almost one in two of us will get cancer at some point in our lives. Why is it
rampaging out of control and how can we fight it? To find out, Viva! founder Juliet
Gellatley met Professor Mustafa Djamgoz, Professor of Cancer Biology at Imperial
College, London, and co-author (with Professor Jane Plant) of the book Beat Cancer