Pigs are one of the smartest animals on the planet – and one of the most abused
Juliet Gellatley, founder & director of Viva! and zoologist, delves into their origins and discovers that factory-farmed pigs are essentially wild boar
“Well, I’m happy to tell you that we have increased the amount of my initial target for you guys by £1,500 – the amount raised is £2514.75”.
That on its own is amazing but how it was raised is even more so.
Kelly Mason entered the posh, white-tie, CRN Fight Night boxing tournament for people involved in the communications industry and for which she had to undergo rigorous training.
Market research company Mintel reckon that the number of vegan-labelled meals and ‘meal centres’ (cafés and restaurants) in Germany have increased more than 20-fold since 2011. The increase for vegetarian foods and cafés is seven-fold.
Some seven per cent of Germans say they are vegetarian while a third say they are reducing the amount of red meat they eat, with 19 per cent incorporating more vegetarian foods into their diet.
Vegan Baileys: You either love it or hate it but BAILEY’S sickly sweet, toe-curlingly horrible, cream and whiskey ‘liqueur’ (okay, I don’t like it!) now has a vegan option. Made with almond milk, it is only available in the US as yet. Can’t wait!
Chicken farm plans scrapped: We recently objected to plans for a BIG BROILER UNIT in Northern Ireland and it received great local media coverage. We have now learned that the plans have been scrapped.
Slaughterhouses hide CCTV footage: More than 30 slaughterhouses are refusing to allow official vets to see CCTV FOOTAGE of animals being killed. Many even fail to store the footage they’ve shot so deleting the evidence. Nothing to hide there, then!
More vegan options in Sainsbury's: SAINSBURY’S are to increase their Free From and Vegan ranges to include four flavoured ice creams made from coconut milk and a vegan feta cheese.
New paintings from Philip McCulloch-Downs: Viva!’s artist in residence PHILIP MCCULLOCH-DOWNS’ pig project Face Off film, The Best of British, reached 82,000 people. Well done, Phil. All the animal art videos are viewable on viva.org.uk/pigproject.
Vegan margarine option from Flora: At last, at last! FLORA has finally bowed its knee to veganism. Its new Dairy Free Flora Freedom contains no ingredients of animal origin and claims to contain 60 per cent less fat than butter.
Pig Farming – The Inside Story contains extraordinarily detailed research of the state of pig farming in Britain. It has facts, figures, science and eyewitness accounts taken from our numerous recent undercover investigations.
This gripping report takes you through closed doors and deep inside British pig farms – monstrous institutions built on commodity and profit.
We are delighted to announce that the awesome Dr Michael Greger has accepted the appointment of Honorary Scientific Adviser to Viva!.
Michael has built an incredible global reputation with his free health advice website.
A founding member of the American College of Lifestyle Medicine, Michael Greger, MD, is a physician, author, an international speaker on nutrition, food safety and public health.
“Pope Francis, show your concern for creation by condemning the bullfight and directing that your Bishops officially proclaim your condemnation”.
The petition couldn’t be clearer and is being promoted by Virginia Bell of Catholic Action for Animals. If you wish to support it, you can send an email to the Pope via Fr Frederico Lombardi, Director of the Vatican Press Office at Lombardi@pressva.va.
Britain’s international think tank on foreign affairs, Chatham House, issued a call in 2014 for a drop in meat consumption, saying it was essential to limit the effects of climate change.
What was our government’s response? Or the governments of Europe for that matter? Silence.
Now China, on the other hand, has staggered everyone by announcing a strategy to slash its population’s meat consumption by 50 per cent by 2030. The primary reason is to reduce the growing epidemic of degenerative diseases but the ensuing climate implications are gratefully received, too.
Film director James Cameron said: “This would not only have a huge impact on public health, it is a massive leadership step towards drastically reducing carbon emissions.”
It also, of course, means millions of animals saved.
It comes around sooner and sooner every year: Earth Overshoot Day, previously known as Ecological Debt Day. It’s the day on which we’ve used up more natural resources (through deforestation, emitting more CO2 than forests can store, and overfishing) than the Earth can regenerate. It was September 8th in 2008; last year it was August 13th, this year it's August 8th. What will it be next year?
At the rate we’re going, we would currently need 1.6 Earths. Shame we only have one.
Do you know what makes a pig happy? If people really understood pigs – what they enjoy doing, who their friends are, how they like to play, would they still consider them ‘food’? Most of us would do anything to stop someone harming playful, friendly and intelligent animals such as dogs and cats. With a clearer understanding of who pigs are – how they experience joy, excitement, play, and even loss, pain and fear, and how they suffer so badly on farms, most of us would step forward to protect them.
This year, Viva! aims to change the status quo with regards to how we see pigs.
I can’t wait to get started
Today marks the first day of our Veganisata journey together – how exciting!
I’m Hannah. I’ve been a vegetarian for around a year and have now decided that after a few months of dipping my toes in, it’s time to dive into the world of all things vegan!
This means that, just like many of you, I am trying a lot of this stuff out for the first time.
As a society, I think it’s become normal not to question where our food comes from.
Resistance is coming and we are running out of time. We’ve seen the future and this is it: Swine (http://www.watchswine.today), our latest film, is a terrifying exposé of the global health crisis posed by an unregulated factory farming industry’s misuse and abuse of antibiotics.
We’ve already attracted some support from high profile friends: @RealMattLucas
Long-time Viva! supporter, Joyce Moss, here guest blogs about a successful day for her local wildlife hospital. Joyce has worked with Viva! to end the persecution of wild boar in Britain (Justin Kerswell, Viva! campaigns manager).
From a purely vegan perspective China is often seen as a land of contradictions. Historically – arguably due to widespread poverty – it is a country with comparatively low meat and dairy production but also has a generally terrible record on the treatment of the animals they kept for slaughter and other cultural activities
Recently, with new-found economic prosperity and the rise of a more capitalist society, the amount of meat and dairy the average Chinese citizen eats has rocketed and it now sits on the list of to
Harambe, a western lowland silverback gorilla was shot dead by Cincinnati zoo officials to ‘’rescue’’ a 3-year-old boy who fell into the gorilla’s enclosure.
They could have diverted Harambe’s attention and rescued the boy, or they could have tranquilized him, instead the park officials chose to shoot and kill.
The gorilla did nothing other than protecting the child the whole time, but was misunderstood by the authorities who had no clue about primate behaviour