Latest updates

Media release
Release date:
Tue, 16/08/2016
Report into UK pig industry shows devastating daily life for pigs Consumers start to turn away from pig meat but UK exports have risen
Brighten your BBQs and perk up your picnics with our hot list of vegan picks, guaranteed to keep the sun shining and party pumping
Viva!Health’s Veronika Powell looks at the evidence
Food can affect our mood and the way we feel but we’re aware only of the immediate effects.
Tony Wardle casts an eye over the recent onslaught of news and finds something missing
Oh boy, nothing quite like this has ever happened during my entire working life as a journalist.
Tony reviews some of the latest media coverage of Viva! and our investigations.
Oxygen of publicity
Viva! Poland goes undercover to show the horrendous price paid by the little victims of puppy farming – and then rescues them!
It’s a small poor village where everyone knows everything about everyone.
As part of its Face Off campaign, Friday, July 8, saw the launch of Viva!’s disturbing new film SWINE at The Trampery, Old Street, London. It was sold out and met with a standing ovation.
The format is drama/documentary and exposes the dirty secrets of factory farming in the UK and its links with
When we go inside a pig farm, a cattle market or a broiler shed we often inadvertently invoke the law of unintended consequences. Things happen that were never intended or anticipated.
When we go inside a pig farm, a cattle market or a b
The pro-fat crusade will continue because the meat and dairy industry has money and influence
Every few months, the headlines say butter is back, saturated fat is good for you and calorie counting is over.
By how much would a simple, healthier diet reduce your risk of dying compared to a vegetarian and a vegan diet?
A new study tried to answer this question by comparing these three diets across the world.
As women age and their oestrogen levels naturally drop, they are at risk of an increased bone loss, which can eventually result in osteoporosis – brittle bone disease.
An interesting study tested the effect of daily prune consumption on postmenopausal women’s bone health over a period of six months.
Blog entry
It seems strange to think that there was a big chunk of my life when I never thought about animals dying in agonising pain to end up as a strip of brown stuff on my plate. That kind of thing seemed so normal.
Meat was everywhere in those far off decades – just part of life. Open the fridge and there was a sawn-up corpse.
As a part of the Shanghai Women’s Health Study, scientists examined whether women who ate cruciferous vegetables (broccoli, kale, cabbage, watercress, rocket etc) before being diagnosed with lung cancer had better survival chances.
The analysis showed that high cruciferous vegetables intake was significantly associated with higher lung cance
As part of a large population study stretching over decades, scientists analysed nutrition and health data from almost 45,000 women.
These women provided data from their adolescence and early adulthood and have been followed for the past 25 years to see if there was any link between
Tactile animals Pigs have poor eyesight but acute senses of touch, taste and smell. They hear in the ultrasound range and can smell a human up to a quarter of a mile away.
Wild boar piglet
Pigs are one of the smartest animals on the planet – and one of the most abused Juliet Gellatley, founder & director of Viva! and zoologist, delves into their origins and discovers that factory-farmed pigs are essentially wild boar
Blog entry
While scientists are still debating what killed the dinosaurs, the results are in on what is currently fuelling the decline of animal and plant species: overexploitation and agriculture.
In a study published in the journal Nature this week, researchers examined over
“Well, I’m happy to tell you that we have increased the amount of my initial target for you guys by £1,500 – the amount raised is £2514.75”. That on its own is amazing but how it was raised is even more so.
Kelly Mason entered the posh, white-tie, CRN Fight Night boxing tournament for people involved in the communications industry and for which she had to undergo rigorous training.
The World Health Organisation has just produced its healthy diet fact sheet.
It says (honestly): “A healthy diet contains: fruits, vegetables, legumes (lentils and beans etc), nuts and whole grains (eg unprocessed maize, millet oats, wheat and brown rice)”.
Sausage-wielding extremists forced their way into a vegan café in Tbilisi, Georgia, and threw meat into diners' food.
Around their necks they had strings of sausages and in their hands carried meat kebabs.
It is with great sadness that we report the death of Michael (Mike) Maybury, at the age of 81 in his Portsmouth home.
Mike leaves behind a towering legacy of determination, success and single-mindedness.
Viva! cake
Director Juliet Gellatley rounded off her recent visit to Viva! Poland with a talk on Why You Don’t Need Dairy to a packed house.
It was followed by presentation of the biggest Viva! cake ever seen, being sliced into 200 pieces!
Market research company Mintel reckon that the number of vegan-labelled meals and ‘meal centres’ (cafés and restaurants) in Germany have increased more than 20-fold since 2011. The increase for vegetarian foods and cafés is seven-fold.
Some seven per cent of Germans say they are vegetarian while a third say they are reducing the amount of red meat they eat, with 19 per cent incorporating more vegetarian foods into their diet.
Poultry farm plans axed
Vegan Baileys: You either love it or hate it but BAILEY’S sickly sweet, toe-curlingly horrible, cream and whiskey ‘liqueur’ (okay, I don’t like it!) now has a vegan option. Made with almond milk, it is only available in the US as yet. Can’t wait! Chicken farm plans scrapped: We recently objected to plans for a BIG BROILER UNIT in Northern Ireland and it received great local media coverage. We have now learned that the plans have been scrapped. Slaughterhouses hide CCTV footage: More than 30 slaughterhouses are refusing to allow official vets to see CCTV FOOTAGE of animals being killed. Many even fail to store the footage they’ve shot so deleting the evidence. Nothing to hide there, then! More vegan options in Sainsbury's: SAINSBURY’S are to increase their Free From and Vegan ranges to include four flavoured ice creams made from coconut milk and a vegan feta cheese. New paintings from Philip McCulloch-Downs: Viva!’s artist in residence PHILIP MCCULLOCH-DOWNS’ pig project Face Off film, The Best of British, reached 82,000 people. Well done, Phil. All the animal art videos are viewable on Vegan margarine option from Flora: At last, at last! FLORA has finally bowed its knee to veganism. Its new Dairy Free Flora Freedom contains no ingredients of animal origin and claims to contain 60 per cent less fat than butter.
Pig Farming – The Inside Story contains extraordinarily detailed research of the state of pig farming in Britain. It has facts, figures, science and eyewitness accounts taken from our numerous recent undercover investigations.
This gripping report takes you through closed doors and deep inside British pig farms – monstrous institutions built on commodity and profit.