Vegetarians International Voice for Animals

Cruel Britannia

This Britain has the highest animal welfare in the world?

Cruel Britannia

Are you sick of hearing that Britain has the best animal welfare in the world? We are ...

Viva!'s investigators have shone a light into every recess of factory farming in Britain and what we have found may shock you. The institutionalised abuse of animals does not just happen abroad it happens on Britain's factory farms, too, and is routine. What our shocking short film will show you is exactly what happens behind closed doors to keep the shelves stocked with meat, eggs and dairy. What is the answer? Simple. Go vegan – or at least take steps towards that goal. We are here to help.

This film demands to be seen by every consumer in Britain. Please watch and share with everyone you know! Watch Cruel Britannia now.