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News story
Save lives Christmas! Our turkey door-drops are incredibly popular – and this year we have a brand new leaflet asking people to choose kind this festive season. Just click on the link below and we’ll send you a pack of 100 leaflets to give to friends, pop in Christmas cards or door-drop to your street (contact us directly for larger numbers). Sadly, last year 16 million turkeys were slaughtered in the UK – with around 10 million killed for the Christmas market alone. The vast majority of them spend their short lives in vast industrial sheds and never go outside. Turkeys have a zest for living and, treated with respect, they become very friendly. Be a friend to turkeys this Christmas and join the Viva! door-drop army!   Order your door-drop pack now! Preview leaflet (PDF)
Media release
Release date:
Wed, 23/11/2016
LEADING vegan charity Viva!’s new short film (53 second) asks consumers to consider why most farmed animals have unhappy endings?  It concludes the positive solution to this pro
Blog entry
Media man, punk-bred John Robb In the past decade, veganism has gone from some kind of weird Druidic cult to wam bam mainstream – almost respectable.
Like every fringe idea, like every cult band that nears the heady bright lights of success with excitement and fear, vegan is entering the choppy waters of the poisonous normal.
Blog entry
Once upon a time, middle class people would ‘oooh’ and ‘aaah’ at a roast goose in the centre of their Christmas dining table. For the working class it was a chicken. And then something happened and everyone fell in love with turkey meat.
As sales rocketed, a bit of macho oneupmanship came into play: “Show me yours and I’ll show you mine – a fifte
Article
Veronika Powell no longer needs her fromage fix and gives some helpful advice on kicking the habit
If you’ve ever toyed with the idea of going vegan, you’ve probably thought (at least once) that you might not be able to live without cheese.
Article
Juliet Gellatley gives a touching explanation of why Viva! launched its new campaign
In truth, Christmas day is just another day, like all the other 364 in the year.
Article
When you’re 14, changing the world might seem like a far-off pipe dream. Not for Lucy Cavanagh, vegetarian and hen-rescuing teen from Sheffield. Her aim was to end the sale of eggs from caged hens in all UK supermarkets.
Lucy started with Tesco in February this year, gained 13,500 signatures for her petition in a week and ended with over 280,000.
Article
We are so proud of Viva! supporters who took to the streets on the Weekend of Action for hens!
Although one of the world’s most abused farmed animals, sadly the laying hen is also one of the most forgotten. But Viva! supporters are working to change that!
Article
Soldier Soldier… Tony Wardle meets a Royal Marine Commando and talks to him about warfare, compassion and spiritual enlightenment
Sidney Sharpe, it seems, is two people. He is the super-hard, Royal Marine Commando who is trained to kill with staggering efficiency.
News story
Free-range egg farm exposè reaches thousands in Metro! Viva!’s undercover investigation at a free-range egg farm in Lincolnshire has been featured in both the Metro and local press today, reaching thousands of people. Many of whom may believe ‘buying local’, means ‘buying high welfare’. Read more about the investigation Find out more about Facing Off the British egg industry Donate towards our lifesaving campaigns
Media release
Release date:
Wed, 16/11/2016
"Antibiotic resistance is one of the biggest threats to global health, food security, and development today.
News story
Juliet Gellatley, Viva!’s founder and director, is interviewed tonight on S4C about why Britain’s egg industry is cracked – and the answer is to go vegan. This in light of undercover footage showing awful conditions at a farm that supplied eggs to Tesco and Asda stores across South Wales. Animal welfare expert, Professor Andrew Knight, says of the footage, "You would be hard-pressed to find any birds anywhere with feathers in a worse condition than these ones. It would be painful when they’re being pecked at, when the skin is exposed as well."   Read more about this episode  You will be able to watch the programme for a limited time on BBC iPlayer Read more about Viva!'s egg campaign Want help to drop eggs and choose kind? Try our FREE 30 Day Vegan 
Media release
Release date:
Mon, 14/11/2016
Millions of people have no idea how their food is produced – with six in 10 admitting they didn’t realise dairy cows needed to be pregnant in order to produce milk, a study carried out
Media release
Release date:
Tue, 11/10/2016
WHAT: Viva! Vegan Festival  WHERE: The Passenger Shed, Brunel's Old Station, Station Approach, Bristol BS1 6QH
Blog entry
It is claimed that honey can prevent, treat and cure all manner of ailments to from acne to worms! But how much is true and how much is hype? 
How is honey made?
Blog entry
Viva!’s exciting, high-speed tube action last week for World Egg Day was met with a surprised but overwhelmingly positive response by London commuters going about their daily business. Our new footage taken over the course of a year - and informative leaflets meant that commuters were left in no doubt that the egg industry is well and truly cracked.
News story
TODAY IS WORLD EGG DAY. PLEASE SHARE THE TRUTH ABOUT WHAT HAPPENS TO BRITAIN'S HENS!
Blog entry
I recently had the chance to visit Facebook celebrity WeeWee the Pig, who fell off a truck last winter and landed at Poplar Spring Animal Sanctuary, where he now leads the life all pigs should lead: happy, safe, and loved.
Here at Viva!, 2016 is the ‘Year of the Pig’.
Blog entry
As it’s been such lovely weather here in the South West recently, it reminded me of an amazing garden party we had earlier in the summer that I thought I’d share – you never know, with this Indian Summer you might be able to recreate some of these amazing dishes!.
Everyone knows that cooking for the family can often be stressful.
Blog entry
For me, this chocolate chai desert is one of the best vegan recipes I’ve come across so far. If you like rice pudding or semolina, you’ll love this as it’s a beautifully creamy and super easy desert that’s guilt free!
 As I’m still in the first few weeks of my transition into all things vegan, it's been one of those go-to treats for me when I'm craving something sweet.
Blog entry
The tart I decided to make was inspired when I found some late season Hereford asparagus – and it was yummy and refreshing and proved to me, once again, that anything dairy can do, vegan can do better.
When I first turned vegetarian I really couldn’t stand the thought of not having cheese – and it’s the first thing lots of people have said to me since taking up the Veganista ch
Blog entry
What if doctors told you that smoking caused cancer, but you’d probably be fine if you didn’t smoke more than one cigarette a day? Luckily, they don’t, because even small amounts of smoke are harmful. So why don’t climate scientists follow the same principle?
A study was published recently that - once again - showed that a vegan diet is best in terms of greenhouse gas emis
Article
I’ve known Juliet Gellatley a long time – a very long time – 26 years to be precise. When I first met her she was a young youth education officer at the Vegetarian Society but within three years was its director. She then left to found the vegan campaigning group, Viva!, which she still directs from its Bristol offices.
That’s a long time to be constantly fighting for animals but in truth, it started way before that, as a 15-yea
Media release
Release date:
Tue, 16/08/2016
WHAT: Viva! Vegan Festival http://www.viva.org.uk/festivals/brighton-2016