Vegetarians International Voice for Animals

Killed for a 'novelty'

Upmarket stores Harvey Nichols, Fortnum & Mason and downmarket Lidl are selling - or have recently sold - reindeer meat in many of their stores across the UK. The reindeer industry causes huge suffering both to reindeers and wild animals, such as wolves, lynxes and bears (with cubs), that are killed to protect it.

Read more and find out what you can do

Latest updates

POSH department store Harvey Nichols is stooping to new lows for a quick Christmas 'buck'...
RETAIL giant Lidl has been slammed by Europe's largest vegetarian organisation for offering...
RETAIL giant Ikea has been slammed by Europe's largest vegetarian organisation for offering...

Campaign Victories

Killed for a 'novelty'
Harvey Nichols and Fortnum & Mason are selling the ‘Edible’ brand of reindeer pate...