Vegetarians International Voice for Animals

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The central theme of our HOT campaign is that the most effective action individuals can take to reduce global warming and other environmental catastrophes is to change their diet – move away from meat, dairy and other animal products and move towards a plant-based diet.

55 billion animal slaughtered last year

Here’s the cost – devastation of the global environment and a threat to our children’s future. But don’t take Viva!’s word for it.

“Livestock’s contribution to environmental problems is on a massive scale. The impact is so significant that it needs to be addressed with urgency.” United Nations Food and Agriculture
Organisation 2006

Think of almost any environmental catastrophe and you’ll find livestock at the heart of it.

Farmed animals are one of the main sources of gases that cause Global Warming. They top the list in making wildlife and plants extinct across the world – what’s called Loss of Biodiversity. And all because they are the main reason for Deforestation – chopping down rainforests – where most of the world’s species live. Pesticides, hormones, drugs and chemicals used for livestock are the main cause of Water Pollution. The massive use of antibiotics in factory farms has helped to create Superbugs. Their manure is a main source of Acid Rain. Feeding farmed animals takes up 70 per cent of all agricultural land. 

Many times more people could be fed on a plant-based diet. They consume much of the world’s Dwindling Fresh Water. Their hooves and over-grazing are the main cause of Spreading Deserts. Agriculture is being intensified and animals are now 80% Factory Farmed. And on top of this, the world’s oceans are being devastated by overfishing. In short, eating meat, fish and dairy amounts to a Diet of Disaster. 

You can end your part in this destruction  right now, today, with one simple decision. 

Go vegan – and Viva! will help you make the change

Want to find out more? Read Viva!'s Diet of Disaster report

Latest updates

Viva! Photocall - Change Your Diet to Save the World, says Heather Mills Viva! patron...

Campaign materials

Meat and dairy animals produce more greenhouses gases than all the...

Campaign Victories

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Last year's climate march was cold, windy and wet so it took great commitment to take part....
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HOT! Campaign Overview Viva! launched its national HOT! campaign to help save the environment at...